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Customer Stories Take Center Stage at the 2020 Widen Summit

by Molly Hamm, November 16, 2020


Each year Summit attendees look forward to presentations that feature Widen customers. After all, learning by example is effective...and fun! So this year, we expanded the number of customer-led sessions to showcase a broad range of real-life examples from Widen Collective® sites, as well as best practices. Below is a summary and video of each presentation, breakout session, and panel.

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Topics: Widen Summit

San Francisco International Airport: A Site Overhaul Success Story

by Molly Hamm, February 19, 2020

The San Francisco International Airport (SFO) implemented their first digital asset management (DAM) platform, the Widen Collective®, to store and organize all of their marketing assets — from creative files to employee photos. 

When they were ready to start, they created a metadata structure and assembled a team of interns to upload assets. However, many of these uploaders lacked the institutional knowledge needed to create meaningful metadata, and as a result the values entered were incomplete or inconsistent. Further, SFO didn’t have a governance policy, archival strategy, or a designated site administrator. Their DAM system became so ineffective it was barely used. 

Six years later, SFO decided to overhaul the entire DAM site; and Robin Brown, their Brand Manager, was asked to lead the effort. At the 2019 Widen Summit she shared how she turned this underutilized platform into an essential tool across their organization, and beyond. 

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Topics: Widen Summit, Customer Stories, Best DAM Contest

Crayola Gallery Basic Training Sets Users Up for Success

by Molly Hamm, January 22, 2020

The launch of any new software can create some trying times. After all, change can be hard, and workflow interruptions are frustrating! That’s why it’s essential to offer user training as part of any digital asset management (DAM) implementation. 

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Topics: Widen Summit, Customer Stories

Pega Collects Actionable User Feedback via Surveys

by Molly Hamm, January 6, 2020

The execution of digital asset management (DAM) software is dynamic — it’s constantly being modified with the goal of meeting, or even anticipating, evolving user needs. User feedback can provide valuable insights into what these updates should be, and why. 

At the 2019 Widen Summit, Sara Fix, Brand Project Manager at Pega, shared how her team uses surveys to gather feedback that informs improvements to their Widen Collective® site. 

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Topics: Widen Summit, Customer Stories

Using Metadata to Preserve the History of the Boston Ballet

by Molly Hamm, December 9, 2019

For over fifty years the Boston Ballet has brought internationally-acclaimed performances, world-class education programs, and valuable community initiatives to the Boston area. Their rich and interesting history is reflected across photographs, posters, brochures, news articles, and other artifacts. 

As the webmaster at the Boston Ballet, Michaela Donnelly manages this archive and administers their digital asset management (DAM) system. At the 2019 Widen Summit, she shared how she uses the Widen Collective® to preserve and protect the Boston Ballet’s long-standing history.

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Topics: Widen Summit, Customer Stories

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