Earning Trust, Gaining Credibility, and Other Lessons From the 2019 Widen Summit

by Courtney Roe, October 21, 2019

Building trust is tricky. And as the saying goes, trust is hard to earn but easy to lose. So what does that have to do with digital asset management (DAM)? A lot!

Each year, the Widen Summit focuses on concepts that are key to DAM success. 

In 2017, we honed in on what it takes to set better goals. Expanding on that in 2018, we learned how to tackle those goals using a strong strategy framework. This year though, we took a step back to realize that in order for people to believe in your goals and strategy, you need to first earn their trust. And this theme carried throughout our three days together — taking center stage in workshops, sessions, and keynotes. 

Continue Reading

Topics: Events, Culture & Company, Widen Summit, Best DAM Contest

Best DAM Contest 2019: Best Practices and Winning Strategies

by Molly Hamm, October 16, 2019

The Best DAM Contest is always a highlight of our annual Widen Summit. Four exceptional Widen customers showcase how they use their Collective® site to meet unique user needs. Each contestant has a different use case, a different strategy, and a different winning approach to their DAM system.

Continue Reading

Topics: Widen Summit, Customer Stories

19 Reasons Why You Should Attend the Widen Summit

by Nate Holmes, June 17, 2019

The Widen Summit brings over 200 Widen Collective® digital asset management (DAM) practitioners together for three days packed full of learning, professional development, and fun.

Whether 2019 will be your first Summit or your eighth, here are 19 reasons why you should attend!

Continue Reading

Topics: Widen Summit

A Relaunch to Reshape Their DAM: 2018 Best DAM Contest Participant Spotlight

by Molly Hamm, April 1, 2019

In the final installment of our four-part 2018 Best DAM Contest series, we meet Melinda Lee from Kerry.

Her approach to digital asset management (DAM) and the Best DAM Contest is global adoption and growth, with continual improvements to meet the needs of users across continents. Learn more about Melinda and her DAM story.

Continue Reading

Topics: Widen Summit, Customer Stories, DAMsters, Best DAM Contest

A User-Centered Approach to Preparing for DAM: 2018 Best DAM Contest Participant Spotlight

by Molly Hamm, March 25, 2019

In the third installment of our four-part 2018 Best DAM Contest series, we meet Barb Mitrovic, from the American Society for Quality (ASQ).

Her approach to digital asset management (DAM) and the Best DAM Contest is really all about her users, and making their work-life better. Learn more about Barb and her DAM story.

Continue Reading

Topics: Widen Summit, Customer Stories, DAMsters, Best DAM Contest

Perfection Not Required: 2018 Best DAM Contest Participant Spotlight

by Molly Hamm, March 18, 2019

In the second installment of our four-part 2018 Best DAM Contest series, we meet Caroline Gardner, formerly of New Balance.

Her approach to digital asset management (DAM) and the Best DAM Contest is hard work and continued optimization, not striving for perfection. Learn more about Caroline and her DAM story.

Continue Reading

Topics: Widen Summit, Customer Stories, DAMsters, Best DAM Contest

Spicing Things Up: 2018 Best DAM Contest Participant Spotlight

by Molly Hamm, March 11, 2019

In this four-part series we’ll get to know the admins who took center stage at the Best DAM Contest during the 2018 Widen Summit. This contest gives contestants eight minutes to highlight the best parts of their Widen Collective® site and share their biggest accomplishments with all Summit attendees. The Summit audience then votes for the most inspirational, engaging, and aspirational DAM story.

No two stories are alike as each contestant faces different challenges in their role as an admin and each offers a unique perspective about what they gained through their participation in the contest.

Read more about the admins, their accomplishments, and their DAM stories starting with our 2018 winner, Leah Hammes from McCormick & Company.

Continue Reading

Topics: Widen Summit, Customer Stories, DAMsters, Best DAM Contest

Moments That Defined the 2018 Widen Summit

by Courtney Roe, October 18, 2018

It’s hard to believe our seventh annual Widen Summit has already come and gone. Over three incredible days, we created many memorable moments, were inspired by the power of stories, and connected with our Widen community from around the world.

Continue Reading

Topics: Widen Summit

Announcing the 2018 Widen Summit Breakout Sessions and Workshops

by Nate Holmes, August 25, 2018

While the Widen Summit is much more than presentations, we’ve got a stellar lineup of speakers. Widen customers and employees will be sharing their expertise on a wide range of subjects including connecting DAM and business strategy, metadata, user experience, analytics, brand identity, video management, and more!

Continue Reading

Topics: Events, Widen Summit

18 Reasons Why You Should Attend the 2018 Widen Summit

by Nate Holmes, August 2, 2018

The Widen Summit is the largest annual gathering of members of the Widen community, with three days packed full of learning, professional development, and fun. This year is all about creating the moment, because great brand experiences don’t just happen. They require planning, strategy, coordination, and execution.

Whether 2018 will be your first Summit or your seventh, here are 18 reasons why you should attend!

Continue Reading

Topics: Events, Widen Summit

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Recent

Like what you're reading?

We can send you our best articles.

Widen Wins!

SIIA-CODiE-Software-Company-of-the-year-award

Widen Named Software Company of the Year in SIIA CODiE Awards

Read the article

 

Gain the competitive edge

Gaining-the-competitive-advantage-with-DAM

Read this guide to learn how to elevate your brand management to win with customer experience.

Get the paper

Are you ready for a DAM solution of your own? Request a demo