Sludge. Is this how your creative approval process feels?
The creative engine behind your brand is likely suffering from a slow buildup of inefficient and confusing processes. The source … email. That wonderfully easy and flexible go-to form of communication. You can message multiple people at once, attach files, and embed funny animated GIFs of goats. What’s not to love?
It can do all those amazing things and everyone’s already using it, so why isn’t it working for the review and approval process? The reason: creative operations teams are growing. Requests are coming in from more teams. Deadlines are tight. The flexibility and ease of use of email creates inefficiencies. So how can we improve this process and become less reliant on email for creative approvals?