Try it now
Request a demo

How to Improve Your Creative Workflow with DAM

by Courtney Roe, October 3, 2022

 

Your brand’s next big marketing campaign is on the horizon, and your team isn’t prepared at all. You still need to ideate the campaign vision, create all the assets, finalize the designs, and get approval from the necessary parties. The sheer amount of work yet to be done is paralyzing, and your team is really feeling the pressure. And worse, you know that as soon as you’ve finished this project, it will all start again with the next one.  Does this sound familiar?

Continue Reading

Topics: Creative, DAM, Workflow

The Digital Content Lifecycle in Six Stages

by Courtney Roe, September 26, 2022


With omnichannel marketing becoming common practice, the need for all kinds of content is on the rise. There’s photography, graphics, videos, white papers, sell sheets — not to mention emerging content types like 360-degree images and interactive content like room builders. Let’s just say there’s a lot of content. 

Depending on the maturity of your brand and your content efforts, you may already feel the weight of these demands within your own organization. And as you know, content creation requires significant time, money, and resources, which are lost if you don’t have a plan for maintaining, improving, and storing your valuable assets. 

When it comes to managing your content, it really depends on what stage it falls into in the content lifecycle. For instance, your interaction with assets that are in high demand, like images from a recent photoshoot, is likely to be quite different than with low-demand assets, like last season’s digital ads. That’s why having a solid understanding of the digital content lifecycle will help you keep track of your content and ensure you get the most out of your investment.

Continue Reading

Topics: Creative, Content, Workflow

Is Email Slowing Down Your Review and Approval Process?

by Nate Holmes, March 14, 2022


Sludge. Is this how your creative approval process feels?

The creative engine behind your brand is likely suffering from a slow buildup of inefficient and confusing processes. The source … email. That wonderfully easy and flexible go-to form of communication. You can message multiple people at once, attach files, and embed funny animated GIFs of goats. What’s not to love?

It can do all those amazing things and everyone’s already using it, so why isn’t it working for the review and approval process? The reason: creative operations teams are growing. Requests are coming in from more teams. Deadlines are tight. The flexibility and ease of use of email creates inefficiencies. So how can we improve this process and become less reliant on email for creative approvals?

Continue Reading

Topics: Workflow

A Metadata Guide

by Nate Holmes, December 13, 2021


When managing and accessing digital content, it’s essential to know what metadata is and how it works. When used intelligently, metadata makes it easier to organize, share, and use libraries of images, videos, documents, and other digital assets. This leads to workflow efficiencies, increased collaboration and productivity, and improved digital experiences on every channel. 

Hundreds of brands — from NFL teams to global e-commerce companies — rely on metadata to make content findable and searchable. Metadata is a foundation of digital asset management (DAM) but its benefits reach far beyond the DAM platform itself.

This metadata guide for DAM outlines the most important things to know about what metadata is, why it matters, and how to use it strategically. Let’s start by defining metadata. 

Continue Reading

Topics: Content, Workflow, Content Strategy

Content Operations

by Courtney Roe, December 1, 2021


Although all teams that produce brand and marketing content use content operations, not everyone does it strategically. While it can be intimidating to create and implement a content operations workflow, doing so pays dividends. The right workflow can streamline processes, save significant amounts of time and money, and deliver higher-quality content for a better customer experience. 

Continue Reading

Topics: Content, Workflow, Content Strategy

How Creating a PIM Workflow Improves Efficiency

by Nate Holmes, August 16, 2021


If you’re in e-commerce and want to grow a successful digital brand you need to focus on something fundamental — your product information. You need quality product information (product data, marketing content, and digital assets) to build omnichannel customer experiences. When you define a product information management (PIM) workflow you can transform your brand and improve efficiency across your company.

Your product information can either be a messy liability or a strategic asset. To cultivate accurate, robust, up-to-date, and compelling product details you need to create a clearly defined way to work with your product information. The basic components of any PIM workflow can be broken down into four parts — product onboarding, content updates, sales channel syndication, and communication.

Before we dive into the specifics of each component, let’s start with a definition of what a workflow is and then build a picture of what makes an efficient PIM workflow. 

Continue Reading

Topics: Workflow, PIM

Power Your Content Using Embed Codes

by Molly Hamm, April 12, 2021


In the world of digital asset management (DAM), embed codes are often an unsung hero. While DAM systems get a lot of praise for storing, organizing, managing, tracking, and analyzing your digital assets; embed codes quietly make publishing content easy.

Embed codes are asset-specific HTML that allow you to publish visual content across multiple platforms with ease. Whenever updates are made to the master file in the DAM system, the new version is automatically updated everywhere it’s embedded. 

Continue Reading

Topics: Content, DAM, Workflow

Five Ways DAM and Project Management Tools Can Help Your Teams Meet Deadlines

by Nate Holmes, November 25, 2020


If you’re looking for tools to help your teams meet their deadlines, you’re not alone. Marketing departments manage numerous projects and campaigns simultaneously, and keeping them all on schedule is a huge challenge. Teams are so used to being behind on deadlines that it’s often considered normal to miss them. This puts stress on your teams, and the quality of work can suffer.

So what do you do? Here are five things you can do with your project management and digital asset management (DAM) software to help your teams hit their deadlines more often. 

Continue Reading

Topics: DAM, Workflow

Workflow Automation and Increasing Your Team's Efficiency

by Molly Hamm, January 13, 2020


Keeping pace with today’s demand for marketing content is no small task. This collaborative process involves multiple phases, stakeholders, and approvals, making it continually vulnerable to delays and inconsistency. 

As brands try to increase productivity, many turn to technology to bring order to creative chaos and help prevent projects from going off the rails. Workflow automation software can streamline content creation to keep projects on-target, on schedule, and on budget.

Continue Reading

Topics: Workflow

Improving Your Team’s Social Media Workflow

by Courtney Roe, April 15, 2019


In about 15 years social media has gone from an entirely new concept to an integral part of everyday life. Now, any marketing mix that doesn’t include social media is unusual. With nearly 80% of Americans possessing a profile on a social networking platform, marketing through social media is one of the best ways to reach members of your target audience — no matter who they are. Plus, almost all prominent social platforms have paid advertising options that brands can leverage to increase exposure to relevant audiences. If you want to reach potential customers and key stakeholders, you need to be using social media.

But that doesn’t mean that social media marketing is easy, or even altogether straightforward! You and your team have probably struggled with how to create the right kind of content to engage the right people, and how to best measure success online. Don’t worry, you’re not alone — social media is a difficult and confusing tool for many marketing teams. A great step toward demystifying social media marketing is to streamline your social media workflow.

Continue Reading

Topics: Content, Marketing, Workflow, Content Strategy

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Recent

Like what you're reading?

We can send you our best articles.

2022 Forrester DAM Wave report

Get the report

Widen, an Acquia company, named a Leader in the 2022 Forrester DAM Wave report

Get the report



Enrich Customer Experiences With Product Content

Get the report

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

Get the study

 

DAM+PIM for customer experience

Get the report

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

Get the white paper

Are you ready for a DAM solution of your own? Request a demo