If you’re in e-commerce and want to grow a successful digital brand you need to focus on something fundamental — your product information. You need quality product information (product data, marketing content, and digital assets) to build omnichannel customer experiences. When you define a product information management (PIM) workflow you can transform your brand and improve efficiency across your company.
Your product information can either be a messy liability or a strategic asset. To cultivate accurate, robust, up-to-date, and compelling product details you need to create a clearly defined way to work with your product information. The basic components of any PIM workflow can be broken down into four parts — product onboarding, content updates, sales channel syndication, and communication.
Before we dive into the specifics of each component, let’s start with a definition of what a workflow is and then build a picture of what makes an efficient PIM workflow.