Widen sponsored the Createasphere Digital Asset Management Seminars in Chicago last Wednesday, July 20, which was co-located with the Executive Marketplace for Houses of Worship.
Widen representatives had live tweeted the event featuring sessions by DAM expert Dan McGraw of Seven Dials Media (@the7dials); metadata expert David Riecks of controlledvocabulary.com (@davidriecks); and Jim Sippel of Willow Creek Community Church (@jlsippel). The day was capped by an evening CONNECT Live networking event including a presentation on Marketing, Digital Asset Management and the Global Digital Supply Chain by Charlie Gray of Motorola, a long-time Widen Digital Asset Management customer.
What follows are the “golden nugget” tweets of the day from the digital asset management seminars. To see all the live tweeting from the July 20 event, follow @Createasphere, @WidenEnterprise, or @DigitalAssetMgt.
Tweets from the Keynote by Dan McGraw (@the7dials)
Metadata = Instant Institutionalized Knowledge.
"Metadata is key to collaboration" - If you have a bad metadata schema, you will never be able to manage your assets effectively.
DAM Problem #1 - finding assets
If all politics is local, all DAM is local. If your users don't use it, what's the point?
DAM is about platforms, practices and people
DAM begins by understanding business strategy
Thinking about metadata? Use standards!
Thinking about people in digital asset management? Think user experience & acceptance
Thinking about people & process in DAM? Follow the asset through the life cycle
Nugget of the hour! DAM is NOT a destination, but a journey
DAM often starts by solving problems at a department level. TIP: Start with a cross-functional team
Digital Asset Management TIP 2: "Work with someone who's done it before"
Justifying DAM to your CFO? What does he/she care about? Better work, improved process, reduced costs...
Justifying DAM to your CFO? (cont) No, he/she cares about increased sales. Demonstrate improved balance sheet = free lunch!
DAM systems are metadata management systems that do fancy things
How to go about building metadata models? Follow the asset through the workflow
61 Exabytes of digital storage will be used for digital archiving & content conversion & preservation by 2015 http://ow.ly/5J9bx
3 Teams of DAM: Implementation team, Governance board & Executive board to leverage DAM across the org.
DAM is evolution. Media creation is constantly changing.
The Digital Asset Management phrase that pays -- "It's all about the metadata" security, rights, etc.
Tweets from "Connecting the Dots on Metadata and Search with Controlled Vocabulary" with David Riecks @davidriecks
Metadata 101 - "The best thing about standards are that there are so many!" Another resource: http://ow.ly/5JjHt
How do we add "smartness" to digital assets? By using standard metadata schemas.
Smart Assets are ideal for distribution because--self-describing, recipient can see it, derivatives inherit it
The Embedded Metadata Manifesto 5 Guiding Principles. Do you know what they are? http://ow.ly/5Jkrw
Metadata "Field Guide" from PhotoMetadata.org http://ow.ly/5Jmju
Join the Controlled Vocabulary Discussion Forum http://ow.ly/5Jmyh
Tweets from “Rights Management” with Jim Sippel of Willow Creek Community Church @jlsippel
Check out Jim Sippel’s article on DAM on Church Production Magazine. http://bit.ly/lQBAS8
What is copyright? Protects "Works of Authorship"
On fair use (copyright law): factual work is more likely to be protected under fair use law than creative work.
Learning about the "Four Factors of Fair Use" on Rights Management
What could copyright infringement cost? $150K per infringement per incidence.
Tweets from “Marketing, Digital Asset Management and the Digital Supply Chain” with Charlie Gray, Manager of CMS at Motorola/Corporate Marketing
Controlled vocabulary (for metadata) is customer-centric.
19,113 images were downloaded from the Widen Collective in Q1.
Moto denied approx. half of asset requests made through the Widen system in Q1. Protect your brand!
How Widen DAM ties into Motorola marketing http://twitpic.com/5t88n6
Creating discreet buckets helps us not only manage our brand, but partners' as well.
"We only derive assets' value when they're easy to find and properly used."
How does Motorola justify DAM? Without DAM, 24,000 working hours per year to find, convert and deliver images each year.