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Updates to readability, navigation, and brand colors coming soon to the Widen Collective

by Deanna Ballew, February 27, 2018

We’ve been listening and watching how you and your users interact with the Widen Collective® over the last year, and even visited 39 customers in 2017. Through this, we’ve gained a fresh perspective on how usability and accessibility matters to the overall experience and success of using the Collective.

In the past four months, you may have already noticed some subtle changes in the fonts and spacing in your site. In the upcoming months, there will be visible changes to improve all of your users’ experience with the site.

Readability and accessibility

To reduce cognitive load while searching for the right content, we’ve made some updates to the font, colors, and spacing. Consistent fonts, colors, and spacing promote better readability so users can quickly find the content they need and get on with their day.

As we make these changes, we’re ensuring that they meet contrast ratio accessibility guidelines in compliance with AA standards of the Web Content Accessibility Guidelines 2.0 (WCAG 2.0). These standards keep the web accessible and usable for the general public and those with disabilities. Using the WCAG 2.0 to inform our design, we’re working to ensure all users are successful when using your Collective site.

Complete tasks faster with navigation

Two of the biggest principles of good usability are giving users the freedom to explore an app and the ability to recover when they’ve made a wrong turn. As a result of those principles, we’ve updated the information architecture to give users a better experience. Primary and secondary actions now appear consistently in the upper navigation, and some labels have been modified for improved context.

Along with the upper navigation, there are changes to search filters. As a user filters down his or her search, tags appear above the search results to confirm the filters that have been applied and to give users a quick way of backing out of their search experience.

New search experience in the Widen Collective

Brand colors aren’t always the best for software usability

You’ll also see updates to the colors used for buttons and links. Those will change to a standard gray color. It’s our goal that our color choices in the product do not compete with your branding. In fact, based on our research, we’ve seen that your users associate your brand’s identity with the content that lives in your Collective site, not the colors of the user interface.

Changes to brand colors in the navigation will be coming in the upcoming month. The update is already present in Insights, Portals, and Workflow. The primary app navigation under Assets and Templates will be updated after that. Finally, we’ll update the Admin app with the new navigation and make some improvements to the spacing and page layout.

How can I infuse my brand identity into the Collective?

Include your brand logo, colors, and system messages. The login page and system messages are ideal areas to pull your brand identity into the app. See more details on how to brand your DAM by including your logo, colors, and messages. You can also create a branded microsite to share content using Portals.

Increase the visibility of your logo and name. If your company name is not represented in your URL, create a vanity URL. Feature your logo on the login page, in the navigation, and in the favicon of your browser tab.

When will I see these changes in the Collective?

You’ll see changes in March and April 2018. Keep an eye out for your monthly Widen Product newsletter for more details and make sure to subscribe to the Widen roadmap (accessible from the Product newsletter) to receive notifications as these updates are completed.

Topics: Widen Collective

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