Using DAM – Digital Asset Management – To Power the Dissemination of Marketing Assets

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Using DAM - Digital Asset Management – To Power the Dissemination of Marketing AssetsUsing DAM software isn’t just for storing video content, images, and other digital assets. A good DAM system will keep those assets safe and provide an easy means of managing, collaborating on and distributing them. This should, in turn, increase efficiency in operations, help with brand consistency, and contribute to meeting the business objectives of the organization.

Using DAM should be like using the highly organized, user-friendly library system known as the card catalog at your local public library. This library also features controlled access to both new and archived assets to ensure that the right people have the right access to the right assets for the right purpose at the right time.


Here are some of benefits use of a DAM system should bring:

Using DAM for immediate find-ability and repurpose-ability of digital assets – It shouldn't take hours to locate the best asset for your needs no matter what the size of the corporate library. Using a DAM system should expedite the process of retrieving assets. In fact, it shouldn't be a "process" at all, but just a search that involves a few choice keywords, press of the button, and download of the appropriate asset in the appropriate format for immediate use. This is a principal benefit of using DAM systems because instead of spending a half-hour searching for the right asset and prepping it for use, the user finds it in a matter of seconds and immediately moves on to the task. Take into account that each user needs to find dozens of digital assets each day and the increase in efficiency becomes clearer. Consider the re-purposing involved with many of these assets, and the savings on production costs are substantial.

Using DAM for rights & access control – Using DAM systems with centralized control, administrators decide who has access to which assets. This key function of DAM ensures that users are only employing the most current assets for which they may have access to and thus helps greatly with brand consistency and accuracy of message. It also saves time by eliminating the need for users to ask permission to employ certain assets.

Using DAM to localize assets for specific markets – Different markets require different marketing approaches, tactics and content relevance. The people who are most aware of the changes and adaptations required for localized marketing collateral are the representatives who live and work in those areas. Using digital asset management software tools allow them to make those necessary changes to quickly adapt brand assets to local markets.

Using DAM for intelligent usage & reporting tools – Having the ability to analyze how often assets are used, re-purposed and by whom can help with decisions related to production costs and understanding the ROI of asset creation.


Using DAM in a software-as-a-service (SaaS) platform is like working with a secure, easy to use, neatly organized library with 24-hour expert help. Experience this when you request a demo of Widen DAM SaaS.

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