Using Digital Asset Management for Multiple Brands

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This is the tenth and final video in the series of Widen customer interviews with Jason Barinaga, Manager of eCommerce Initiatives, at Oceania Cruises, Inc. In this video, Jason talks about the multi-site branding available with the Widen digital asset management system. Widen DAM serves as a dual solution used by Oceania Cruises and their sister company—Regent Seven Seas. Oceania Cruises has a niche between the premium and luxury cruise lines where they offer a luxury experience at premium pricing. Regent Seven Seas is a luxury cruise line that is a little more upscale. Each brand has two different catalogs of digital assets partitioned into a Regent side and an Oceania Cruises side. If a user enters through the Regent travel agent center they automatically see all resources from Regent and the same applies to travel agents seeking brand assets from Oceania Cruises. Widen’s ability to have multiple skins for the same digital content management system was instrumental because it satisfied the needs of two different companies. Watch the video to learn more about using digital asset management for multiple brands.

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