Using digital asset management to give creative agencies a competitive edge

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Using digital asset management to give creative agencies a competitive edgeBEFORE digital asset management: It’s 10:00 a.m. and Steve, the lead art director for your biggest account, is on vacation — and unreachable. Your client calls and asks for the hero shot from the fall promo. So the backup art director says “um, sure” and then frantically starts looking for images on your servers. He can’t find it anywhere, so he asks the creative team who worked on the fall promo, and someone says “it was Steve, but he’s out of town until next week.” In the meantime, the client has called back twice saying he needs the hero shot today.
 
AFTER digital asset management: It’s 10:00 a.m. and Steve, the lead art director for your biggest account, is on vacation — and unreachable. You client wants the hero shot from the fall promo, but he doesn’t call and ask for it. Instead, he quickly downloads it from your digital asset management system in the exact format he needs.
 
If you can relate to this before and after scenario, then our new white paper called Using digital asset management to give agencies a competitive edge will provide you with great insights and best practices for approaching DAM at creative agencies.
 
The white paper profiles Jake Lambert, VP, Executive Producer, Creative, at MEplusYOU agency in Dallas, TX, and shares how his agency is using digital asset management to differentiate from the competition and add value to their clients.
 
Key topics covered in this paper:
  • The benefits of digital asset management (for agencies and their clients)
  • Three ways agencies can approach DAM
  • Moving from current file storage methods to a DAM system
  • System setup and launch
  • Return on investment from DAM
  • Handling static images vs. video or raw footage
 
This is a great piece for agencies looking for different ways to approach DAM and deliver more value to clients. Get it here!
 
Get more great digital asset management resources at the Widen resource center. Or, request a consultation to have a personal conversation with one of our DAM advisors.
 

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