Video Asset Management - The Future?

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YouTube. MetaCafe. Viddler. The web is littered with websites that serve up video to its users on a regular basis. Most, Youtube being the most notable after Google's massive purchase of them, aren't even profitable yet as they struggle with bandwidth cost and a free business model.

So why am I concerned about this, you might be asking? What does this have to do with digital asset management (DAM) and video asset management (VAM)?

Well, as I investigate different product lines and new spin-offs of digital asset management, video is hard to ignore. The total number of videos streamed online has increased almost 40% just from September 2007-September 2008. The number of unique online viewers, # of minutes streamed and number of companies using video are all increasing as well.

As a digital asset managment company we are at any given point managing thousands of video files, all of different formats, sizes, resolutions, etc.

Which begs the question - how are you managing your video assets and other creative files? Are they tossed into a folder somewhere, where you have to search for hours to find the one you are looking for? Do you upload them to an FTP site to share them with others? Is that FTP site really secure?

How you are using video in your business now and what are your plans for the future?

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