Vlog: SaaS Apps end the "Jack of all trades" mentality

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I wanted to talk about the paradigm shift from finding and deploying marketing solutions that claim to be the “jack of all trades” to working with specialized software as a service providers who develop systems that best meet the individual requirements of each function.  SaaS-based architectures allow companies to tie their systems together with web services and still take advantage of the specialized service, ongoing upgrades and support from the individual providers. 
In this video blog, I mention our own use of our digital asset management system, the Salesforce.com CRM, ExactTarget Email Marketing, and Compendium Blogware.  

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