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What is “The Widen Experience?”

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A Google search for “digital asset management” returns results with dozens of vendors. Where do you start? Which solution has the features you need? What makes Widen different from other software providers? Why should you choose Widen? 

We believe the answers to these questions lie in the Widen Experience — our unique approach to helping every customer achieve their digital asset management (DAM) and product information management (PIM) goals.

These goals, which we call desired customer outcomes (DCOs), include things like streamlining workflows, integrating marketing technology (martech) platforms, publishing brand-approved content across channels, repurposing the best-performing content, or any other content goal. Widen helps each customer identify and prioritize their desired outcomes, and develops a plan to achieve them, together. This collaborative, customer-focused approach to maximizing the value of the Widen Collective® is the Widen Experience. Let’s take a closer look at the services and opportunities that bring it to life. 


Widen offers two options for system implementation: guided and full-service. In a guided implementation a dedicated Widen consultant coaches customers through the entire process. And the full-service approach gives customers additional support around project management and site configuration. With both, Widen is an extension of the customer’s team.


Every DAM or PIM goal requires strong system adoption and ongoing user engagement. That’s why we offer a high-quality training program with self-guided learning opportunities that allow customers to progress at their own pace. These resources are designed around the learner, to help them enhance their DAM skills and advance their organization’s DAM strategy.

Customer success

Our customer success managers help customers leverage Widen’s full range of products and services to achieve their desired outcomes on their desired timelines. They provide personalized support and expert advice that creates partnerships built on mutual respect and trust. And if more in-depth assistance with site administration or optimization is needed, our Managed Services team can provide short- or long-term support focused on maintenance, data migration, metadata entry, and more.

Consulting services

With decades of experience in the martech industry, our PROSCI-certified consultants have solved just about every kind of martech challenge. They help current or future Widen customers with martech strategy design, change management, process improvement, or other desired outcomes — at any point in their DAM journey. 

Community and support

Every Widen customer has access to our online community, Widen Connect, where users can share best practices, ask and answer questions, and be inspired by each other’s successes. Widen Connect also provides a central location for educational resources and an easy way to track support tickets. Additionally, customers have 24/7 access to our online knowledge base; and the Customer Support team provides global assistance via phone, chat, and web case submission, Monday-Friday 3 a.m. - 7 p.m. CT (UTC-5h). 

Widen events

Widen invites customers to come together to learn and grow at events, both in-person and online. Our annual user conference, the Widen Summit® , offers hands-on workshops, inspiring keynote presentations, and invaluable peer-networking opportunities that help customers advance the use of the Collective to reach their desired outcomes. On a smaller scale, our Widen User Group (WUG) meetings allow for more informal knowledge sharing around specific topics or industries. 

Make your DAM investment an instrument for change

To further paint a picture of the Widen Experience, we think the piano serves as a powerful analogy. What is the difference between a piano that is used to make beautiful music, and another that is only used as a piece of furniture? They both have similar features...88 keys, damper pedals, and strings. But the difference is in how they’re cared for.

We feel the things that empower a student to become a concert pianist — interest, enthusiasm, training, and support — are the same things that separate Widen from other DAM software providers. We offer our customers what they need to grow from DAM beginners to DAM masters.


The Widen Experience ensures that your DAM investment achieves its desired outcomes, and more. To see first-hand what makes Widen different from other software providers — talk to one of our advisors today!


Note: This article was originally published in December 2016 and has been updated to reflect the new offerings, services, and approaches that make up the Widen experience.

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