What to Consider When Leading a Digital Asset Management Project

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This is the seventh video in the series of Widen customer interviews with Jason Barinaga, Manager of eCommerce Initiatives, at Oceania Cruises, Inc. In this video, Jason talks about what he would say to the next person charged with leading a digital asset management project. For Oceania, the number one factor in recommending a DAM solution was verifying the level of customer support that is offered to users. This includes everything from the implementation team and their experience in successfully deploying DAM systems to the ongoing support offered to administrators and end users beyond the deployment phases. For Oceania, it was important for their DAM administrators to have the guidance and understanding of everything that went into the implementation. The second factor for Oceania’s justification of Widen DAM was the vast capabilities of the DAM software tools in helping to streamline internal marketing operations and facilitate greater customer relationships with travel partners and media personnel. Jason explains that it is hard to believe there are other DAM solutions out there that offer more than what Widen does for the investment involved. Watch the video to learn more about what to consider when leading a digital asset management project.

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