We’re excited to meet up with our favorite content marketers again in Cleveland! Will you be there?
Knowing our role is to power the content that builds brands today, we’re excited to get back to #CMWorld to share the latest in digital asset management (DAM) technologies and stories beyond the library.
Where to find the Widen team
With 3,500+ attendees, 225 speakers and 550+ companies participating at this year’s Content Marketing World conference, looking for Widen could feel like a Where’s Waldo? puzzle. Don’t worry, we’ve got a booth! You can find Craig, Libby and Nate from the Widen team at the content command center booth #48 in the expo hall. Stop by to see us and share the top three things you’re learning. #3thingsCMW
September 8-11, 2015
Cleveland, Ohio USA
Cleveland Convention Center
Sessions we’re really excited about
There are a lot of really good sessions at this year’s event. Here are a few Widen friends that we’re particularly excited about seeing.
Content vs. the Customer (Opening Keynote)
Wednesday, September 9, at 8:30 a.m.
How can we ensure our content is helping – and not harming – our cause? Kristina Halvorson will share what committing to content marketing really looks like, how successful content-centric organizations are evolving and what “content success” means to our customers.
Does Your Content Pass the Mom Test?
Wednesday, September 9, at 9:35 a.m.
We’re not sure what exactly the “Mom Test” is, but we’re interested! We also know that Jay Baer is an incredible marketing strategist and speaker. We’ve been following his golden rule of “be helpful, not hypeful” for some time now.
Content Marketing Measurement – Is Content ROI Really What We’re Looking For?
Wednesday, September 9, at 10:45 a.m.
As marketers, measurement is critical to what we do. Is what we’re doing working? How can we improve? Robert Rose will dive into the bare-naked truth of measurement and content marketing.
The Content Marketing Metrics That Matter: How to Measure, Visualize and Report on Content Performance
Wednesday, September 9, at 2:30 p.m.
We first met him at the inaugural MarTech conference, and Paul Roetzer definitely knows content marketing metrics as much as we do. From goals and KPI to technologies and tools, the focus will be on turning data into insights and actions.
Applied Analytics: Using Data to Make Better Content Marketing Decisions
Wednesday, September 9, at 3:30 p.m.
Data! As we like to shout loud and proud around here. Andy Crestodina from Orbit Media will be presenting smarter ways to decide what’s best for your content marketing strategy. Stop guessing, start doing.
John Cleese Day One Afternoon Closing Keynote
Wednesday, September 9, at 4:45 p.m.
Monty Python fans rejoice. John Cleese, an English actor, comedian, writer and film producer, will be giving a keynote on Wednesday.
How to Enable Your Content With Marketing Technology
Thursday, September 10, at 1:45 p.m.
We’ve been championing the rise of the marketing technologists since the early days, and that’s why we’re excited to see our 2013 Widen Summit keynote, Scott Brinker from ChiefMarTec.com, share more on how to build a team of marketing technologists.
What are you looking forward to most? Be sure to check out the full lineup at ContentMarketingWorld.com.
Contact us if you’re going to be in Cleveland for the largest content marketing gathering of the year. We’d love to meet up! Maybe we’ll see you at the Barenaked Ladies concert!