We’re looking forward to ContentTECH and we think you should be to because marketers need technology to help them create, publish, and share great content. ContentTECH is a free, one-day, virtual event happening tomorrow from 10am EST - 4pm EST. It’s run by the Content Marketing Institute, one of the major players on the content marketing scene.
There are lots of great reasons to attend ContentTECH, most notably it’s free and it’s run by an expert organization. If you need more persuading, here are three sessions we are looking forward to.
1. Email marketing: 7 things you’re not doing (& it’s killing you!)
Marketing professionals talk all the time about the value of email lists – after all, these are people who have signed up to get information from you. They want to know more about your product or service. The downside? Email inboxes are packed full and you don’t have much time to make an impact and get readers to click.
Jessica Best and David Fowler can help with information about what automated email campaigns you need set up, how to clean your email list, and why you should be doing A/B testing.
2. Key content marketing technologies for small teams
12:20 pm ET – 12:50 pm ET
By Joe Pulizzi
It’s no secret that we are fans of Joe Pulizzi. He was a keynote speaker at the 2014 Widen Summit (here’s a recap of his talk on the history and how-to of content marketing) and we’re bringing him back to Wisconsin next month for the Milwaukee Business Marketing Association (BMA) luncheon.
Back to ContentTech, this is an interesting session for all of us who are part of a small (or solo!) marketing team. It’s a “chat session”, so you’ll an opportunity to ask Pulizzi your burning questions about applying large-scale marketing ideas to a smaller work group.
3. Top tips for optimizing your content for search
2:35 pm ET – 3:20 pm ET
By Colin Guidi
In addition to creating great content, you have to make it relatable and findable. In this session with Colin Guidi, learn how to optimize landing pages, structure content, and help your website perform better overall.
Will we see you at ContentTech? Register now for the event and attend the sessions that appeal to you. It’s a great opportunity to connect to people, topics, and technologies that can boost your content development, creation, and publishing.