Many have seen the marketing technology supergraphic from Scott Brinker’s Chief Marketing Technologist Blog, where he places Digital Asset Management (DAM) among the many top categories of solutions in the marketing technology landscape. Most MarTech followers acknowledge Scott as an authoritative source in the space and we’re proud supporters as well.
However, we view the position of DAM in the marketing technology ecosystem a little differently. We see it as more than another category in support of marketing operations.
Since content is the lifeblood of your brand, and visual assets and rich media are used across a number of other marketing and customer experience technologies, we believe DAM is the foundation to many of the content experiences we share. DAM solutions serve so many other marketing technologies powering the customer experience.
Now, as Forrester preaches, the customer is at the core and rich media content is the way to engage customers across all channels and phases of the customer lifecycle.
Making Marketing Thrive in the Age of the Customer by Sheryl Pattek of Forrester Research — From MarTech Boston, 2014 (slide 7)
With DAM at the heart of your marketing technology ecosystem, you get more value from all of your useful digital content across all customer touchpoints.
View our Digital Asset Management infographic showing why DAM is a critical component in the marketing technology ecosystem.