Why DAM is at the center of MarTech [infographic]

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Many have seen the marketing technology supergraphic from Scott Brinker’s Chief Marketing Technologist Blog, where he places Digital Asset Management (DAM) among the many top categories of solutions in the marketing technology landscape. Most MarTech followers acknowledge Scott as an authoritative source in the space and we’re proud supporters as well.

DAM Marketing Technology Infographic

However, we view the position of DAM in the marketing technology ecosystem a little differently. We see it as more than another category in support of marketing operations.

Digital Asset Management solutions play a critical role in content creation


Since content is the lifeblood of your brand, and visual assets and rich media are used across a number of other marketing and customer experience technologies, we believe DAM is the foundation to many of the content experiences we share. DAM solutions serve so many other marketing technologies powering the customer experience.

Now, as Forrester preaches, the customer is at the core and rich media content is the way to engage customers across all channels and phases of the customer lifecycle.

Widen DAM Marketing Channels Chart
Making Marketing Thrive in the Age of the Customer by Sheryl Pattek of Forrester Research — From MarTech Boston, 2014 (slide 7)

With DAM at the heart of your marketing technology ecosystem, you get more value from all of your useful digital content across all customer touchpoints.

DAM is at the heart of your marketing technology ecosystem

View our Digital Asset Management infographic showing why DAM is a critical component in the marketing technology ecosystem.

Why digital asset management is critical to marketing

Get in touch with us to talk more about digital asset management solutions and marketing technology or request a demo to see our marketing content command center, Widen Media Collective, in action.

Topics: Marketing

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