Why digital asset management helps you act more effectively on segmentation

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Digital asset management as a tool for acting on segmentation in your marketingEvery organization would love to be able to communicate and connect with the exact people who are going to buy their products and services. This would eliminate the time and resource waste implicit in attempting to reach segments of the population that aren't going to become customers. They can still help with marketing if they talk about a product with friends and family members that do belong to the right segment but every marketer would much rather directly "speak" to such people themselves.

They attempt to accomplish this with campaigns specifically designed to talk to and connect with particular segments of the population and focus on platforms most likely to be frequented by those potential customers. DAM systems can be a huge help when marketing to any segment of your audience.

Digital asset management tools that help to organize and categorize assets might be the most important thing in any marketer's segmented campaign toolbox. The very nature of segmented marketing requires assets that are geared towards particular demographics of the population. There has to be a means of recognizing images and videos that are engineered for affluent males (big online spenders according to this article) teens, or other segments. A good DAM system is perfectly designed for this because assets are categorized with tags and other metadata used for their descriptions. Include metadata fields for various and appropriate marketing segments to make it easier to narrow your asset searches demographically.

Effective, segmented marketing done on a consistent basis is the goal of every marketing department. To experience how brand asset management software can be used for segmented marketing, take a free trial of a Widen software-as-a-service DAM system today.

Topics: Resources

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