The last several years have seen a dramatic shift from traditional media to digital media such as online marketing and social media. The move to digital media has led to an exponential growth in digital marketing content, which has in turn created bottlenecks and inefficiencies in managing this content and difficulties in measuring the performance of campaigns and in maintaining a consistent brand image.
Digital Asset Management (DAM) technology can overcome these problems by automating the process of ingesting, archiving, searching, managing, repurposing, sharing and publishing content in a seamless and collaborative environment. DAM adopters achieve substantial return on investment including reducing time to market, improving the performance of marketing campaigns, reducing marketing costs and improving brand consistency. This article will examine in detail how DAM can rapidly generate ROI by improving the performance of digital marketing efforts.
In order to give power to your marketing programs in 2010 and be more efficient in doing so, Digital Asset Management should be your first technology investment.
Widen has released a new whitepaper that addresses 5 key benefits that DAM provides to marketing operations, including:
- Generate additional revenues by reducing time to market
- Reduce costs of finding assets
- Reduce costs of distributing assets
- Save money on physical samples
- Improve brand consistency
This whitepaper is an interactive PDF containing videos of customer interview segments from InSinkErator, Brady Worldwide, Knaack and Sub-Zero and Wolf.