There are investments in resources and technologies that can wait, and then there are those that can't. The types of technologies that need to be put into use now are those that deal with such important issues as staying competitive and not losing money. For these reasons, a business can't afford to wait to incorporate them into daily use. Digital asset management software programs are one such tool because they help companies adapt to the type of Internet-based marketing needed to stay competitive in these modern online times.
The following are a few of the reasons how and why DAM software provides you with the upper hand over your competition:
DAM makes marketing more cost effective – As a company amasses large amounts of digital assets, it becomes increasingly difficult to effectively manage them without programs especially designed for this purpose. What typically happens is that marketers, who should be spending their time producing and distributing materials, end up wasting far too much time searching for assets in an immense corporate image library. They don't focus as much time on core tasks, the company ends up doing less marketing, and competitors that do employ DAM systems get a bigger chunk of the market.
DAM increases the value of digital assets – In organizing a company's assets, a DAM asset management system makes that company better aware of the assets it has at its disposal. Each is highly valuable but some work better than others in certain situations. Knowing about each asset and being able to quickly find them makes them more valuable because they can be tasked accordingly.
DAM increases efficiency at many levels – Doing more in less time means higher productivity and earnings. DAM helps in this regard by taking care of some time consuming tasks at many levels of the business. Instead of administration and marketers needing to comb through the archives to locate the right asset, they can find them in the digital media asset management system with a quick and straightforward search. Marketers will also have fewer assets to choose from because they will only be given access to files deemed appropriate for their respective situation and tasks.
DAM keeps your assets and brand alive and kicking – DAM makes sure that assets can be put into play with enough frequency and in the right situations for them to connect with customers, sell more, and build your brand equity.
With the continuing increase in Internet use and improved technologies, companies that don't invest in a DAM solution will find it increasingly difficult to stay competitive. Get an idea of what DAM can do for your company by viewing a demo of the Widen Media Collective.