Widen 2013 Year in Review and 2014 Preview

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Widen 2013 Year in Review and 2014 DAM Preview
Hello and Happy New Year! We had a very exciting 2013 at Widen Enterprises and we look forward to sharing a strong 2014 with you.
What follows are some of the most notable happenings at Widen in 2013
Welcome to the family 
Now serving over 250 customers worldwide, we welcomed another 66 new customers to the Widen digital asset management (DAM) family. We’re delighted to be the go-to point for digital assets by 200,000 users across the globe. The wide array of vertical markets turning to Widen include manufacturing (with notable niches in furniture, kitchen and bath, and apparel), electronics, sporting goods, tourism, hospitality, engineering and construction, energy, high tech, non-profits, government, education and more. Check out some of the press releases about the organizations who chose Widen for their digital asset management in 2013.
Happy DAM happens at Widen
For the fourth year in a row, we released our annual customer satisfaction ratings, and again challenged the industry to follow suit. As we strive to deliver the best value in an overall DAM customer experience, we’re not shy about putting our money where our mouth is. Want to learn more? Check out the blog post: We have the happiest DAM customers and we can prove it – Again, or check out our “Words from our customers” Pinterest board.
Making Headlines and more
Widen had notable coverage in the media throughout 2013. The Wisconsin State Journal celebrated our 65 years in business, and Forbes published a piece about Widen’s remarkable transition from print to digital asset management and more about our high-tech focus and Midwestern culture. Visit our news & press page to get all the latest press coverage, thought-leadership articles and press releases.
WAM, BAM, we built a bigger, faster, stronger DAM
2013 included three major releases of the Widen Media Collective cloud-based digital asset management solution, with version 6.3 in February, 6.4 in June and the SUPER 7.0 release in November. DAM product advancements included new features for social collaboration with comments, ratings, collection updates, read/write metadata, InDesign previews, attached docs, UI improvements, global infrastructure updates and more. We integrated Collective with other tools like Dropbox, Wordpress, Drupal, S4 Marketing Builder and launched a new asset archive extension of DAM using Amazon Glacier cold storage. All of the additions to the Widen Collective are driven by customer ideas, internal innovations and market research. Check out this bundle of links to see the press releases, blog posts and webinars for each release.
More, better content resources
Our marketing and customer-facing teams consistently strive to deliver educational and informational content our digital asset management customers and prospects can use. Some of the most popular resources from the year included the Admin Playbook, DAM Decision Toolkit, “lessons learned” article, white papers for creating a successful metadata schema, managing licensed assets, as well as DAM and your business strategy. Get direct links to many of our popular resources here or browse the entire Widen resource library
Quality facetime and our big customer gig
The second annual Widen User Summit was another huge success and valuable educational time for everyone involved. Over 100 customers joined us for three days of learning, networking and fun while “Inspiring Harmony” at the Monona Terrace in downtown Madison. Check out all the videos, slide decks and photos from the conference at WidenUserSummit.com.
We also enjoyed some quality face-time at Henry Stewart New York and Chicago, High Ed Web, HOW Interactive, An Event Apart, and a number of AMA and BMA events. Plus, we were honored to host Funk Out Cancer raising over $40,000 for cancer research. Check out these links for more details about our events and webinars in 2013.
New products and innovations
We launched another new product in 2013 with Smartimage – a simple image management tool for small workgroups and organizations of all sizes. Smartimage leverages much of what we’ve learned over 15 years of developing management tools for digital assets and provides a simple, visual content management solution for as low as $50 per month. Learn more at Smartimage.com.
We also acquired the rights to Fine Uploader, the javascript uploader code library used in the Widen Media Collective and Smartimage. We’ve advanced this open source technology to serve the needs of over 500 website and application developers who’ve integrated Fine Uploader into their technologies in 2013. Learn more at FineUploader.com.
Here’s a preview of some of what’s ahead as we begin 2014
Continued product advancements
Our next DAM software release will bring more significant updates helping to empower marketing and creative people to do more of what they do best. Coming in 7.1, we’ll be adding:
  • Asset-level analytics showing at-a-glance stats on asset usage like views and downloads, plus a score relative to the other digital assets in the library
  • Customizable collections making it easy to create branded web portals to search and download assets from a public page or embedded gallery
  • Additions to the Widen mobile app to include digital asset sharing and uploading
  • Integrations with more popular file sharing & syncing tools
Other themes in the year ahead include advancements to metadata, video, mobile, API and integrations upstream and downstream from DAM supporting Widen’s position as the best-in-class SaaS DAM solution.
Services for the complete customer experience
Beyond providing world-class brand and DAM solutions and premedia services, Widen continues to offer more new services assisting marketing, creative and IT pros with their digital media needs. From upfront strategy development to ongoing administrative services and user engagement programs, our team of experts are in your corner to give you the confidence you need to grow or take care of the things you don’t have time to do.
The third annual Widen User Summit
We look forward to bringing hundreds of Widen customers together for the third annual Widen User Summit October 13-15, 2014 in downtown Madison, WI. After two incredibly worthwhile digital asset management user conferences in 2012 and 2013, we aim to create an even more meaningful Summit for DAM newbies and veterans alike. Stay tuned for more details about the venue, program and focus for the 2014 event at WidenUserSummit.com.
Contact us to talk more about how we can help you make the most of the your digital assets, and your time, in 2014 and beyond!

Topics: Culture & Company

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