Connector syncs Widen Collective assets in Showpad’s sales enablement platform so that salespeople can access accurate, brand-safe content quickly
Today we launched an integration with the sales enablement platform Showpad. The integration syncs the Widen Collective with Showpad so that users can access accurate, up-to-date content for their sales presentations and campaigns. Harman and GE, mutual customers of Widen and Showpad, will use the integration to facilitate better alignment between marketing and sales.
As messaging and features change, arming sales teams with up-to-date content becomes a challenge for marketers. As a result, salespeople are liable to use outdated content accidentally. This can lead to miscommunications with prospects, missed opportunities, and a slower workflow. In regulated industries, using outdated content can pose legal risks.
By syncing Widen assets with Showpad, the integration simplifies marketing’s efforts to get the right content to sellers. The DAM administrator can choose which asset collections appear in Showpad and trust that they will be synced automatically. Marketers can continue using their creative workflow in Widen and no longer worry about downloading content from DAM and re-uploading it to Showpad.
Users can integrate the Collective and Showpad with just one click. The connector can be configured to preserve specific metadata tags that impact how salespeople use the content in Showpad. For example, if a marketing team tags its content with buyer personas, the integration can preserve that valuable information.
In short, for marketers, the Widen-Showpad connector makes it easy to distribute sales content and deliver a consistent brand experience. For salespeople, the integration eliminates the risk of using inaccurate or outdated content and saves time.
"The Widen-Showpad integration will save us hours and hours of moving assets around," said Jay Woolley, Director of Marketing at HARMAN International (a Samsung Company). "This will allow us to get key assets to our salespeople faster, which is a win for everyone."
“At Showpad, we're committed to helping sales and marketing teams be more effective and sell the way buyers want to buy," said Gauri Chawla, Head of Global Business Development and Alliances. "With Widen, we create greater marketing and sales alignment by enabling our customers to have global brand consistency in every sales interaction."
“The integration is a win for our mutual customers,” said Deanna Ballew, VP of Product Management at Widen. “They’ve used our systems in tandem for quite some time, and now they can do it far more efficiently. This integration continues Widen’s strategy of being the ‘central source of truth’ for the martech stack and partnering with our customer’s favorite vendors.”