Widen and WNDYR announced today that they are partnering to simplify martech integrations for companies that use Widen’s digital asset management (DAM) platform. As Widen’s full-service integration deployment partner, WNDYR will handle managed and custom integrations. The partnership will improve the speed, quality, and variety of martech integrations available to Widen customers.
By one estimate, the average enterprise uses 91 martech services and can choose among more than 7,000 platforms. Marketing departments struggle to connect content, data, and workflows across these systems.
Aware of this challenge, Widen has developed more than 40 integrations that enable Widen users to access their photos, videos, images, and other creative assets inside other martech platforms. To speed up deployments and meet the demand for custom integrations, Widen tapped WNDYR.
WNDYR is a professional services company that manages software deployments, implementations, and integrations for leading technology companies such as Workfront and Wrike. Well-versed in Widen’s platform, WNDYR’s team is equipped to implement martech stacks using DAM as the central content repository.
“We partnered with WNDYR because we’re confident that they can help our customers build top-notch martech stacks,” said Widen CEO Matthew Gonnering. “This partnership takes our offering to the next level by adding integration deployment services to an already stellar mix of strategic consulting and professional services.”
Widen will continue to offer professional services in strategic, software, and integration project consulting. Widen will pass the baton to WNDYR for managed and custom integrations. Popular integrations developed by WNDYR will span customer relationship management, marketing automation, project management, content marketing, e-commerce, product information, sales enablement, social media management, and more.
“In today's world of fast technology and throw-away mindsets, it is not often that you encounter a company, executives, and teams who value and fully embrace long-term thinking,” said WNDYR CEO Claire Haidar. “Our partnership with Widen takes the WNDYR vision, which is centered on empowering individuals in work, and enhances it with their technology. Widen's ability to continually adapt and meet the customer where they are makes them a partner we not only respect but really enjoy collaborating with daily.”
Integrated platforms automatically sync with Widen’s platform, ensuring that DAM administrators can continue to govern image rights, permissions, security, and metadata. DAM users will be able to find the content they need, when they need it, where they need it.For a list of available integrations, visit https://www.widen.com/integrations.