Widen CEO Matthew Gonnering in VentureBeat - On the radical changes ahead in DAM software

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Surprised baby boy using a laptop computer

We're entering a new generation in digital media. According to our CEO Matthew Gonnering. the coming changes are being driven by three major factors:

  • Moves to the cloud
  • The rise of a generation of people who grew up with powerful consumer computing
  • An explosion of digital content

This all has implications for the digital asset management industry. Whether it's archiving photos for print campaigns or online video publishing, we're all generating media constantly. Without DAM software, it's much harder to repupose that and capitalize on its value.

In Matthew's own words:

According to business research firm Frost & Sullivan, the DAM industry is expected to grow at a compound annual rate of more than 30% and exceed $1 billion in revenues by 2013. Those statistics suggest the number of DAM providers, 170 by software information service Capterra’s count, may grow.

Read the full piece at VentureBeat.

Topics: Culture & Company, Marketing, Resources

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