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Widen Insights challenge wrap-up

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Insights Contest

The Widen Collective Insights Contest recently came to a close and we’re excited to share our winner and runners-up.

We ran this contest after the release of Quick Insights, which was one of the latest updates we made to our digital asset management analytics offering. Quick Insights gives you visibility into content performance so you can reuse the good stuff — and ditch the not-so-good stuff. While the Insights app provides a holistic measurement of asset performance in a campaign or collection, Quick Insights serves up data for individual assets. Quick Insights is centralized in Quick View, just a click away from any page in the Widen Collective.

We asked customers to share how they use Quick Insights and received a lot of great entries. The exact questions we asked were:

What does content-level Quick Insights tell you?

  1. How do / will you use Quick Insights and the engagement score (formerly popularity) at the asset level? Please include a short use-case narrative and screenshot of your Quick Insights asset.
  2. What content decisions does it inform? How does it benefit your role and your business?

Congratulations to our winner Kiersten Kollins of Nationwide Children's Hospital!

Insights Challenge

As you can see, Kollins and others at the Nationwide Children’s Hospital used Quick Insights to improve their workflows and dramatically reduce the amount of email inquiries sent to their Brand Team.

Our first runner-up was Andrew Sheehy of JL Audio.

Insights Challenge

The data from Quick Insights showed JL Audio which images were most effective to their audience and helped them save time and money by only producing the most popular images.

Our second runner-up was Brooke Emley of SeaWorld.

Insights Challenge

This year, the production team at SeaWorld produced a blooper reel and behind-the-scenes footage for one of their shows. Using Quick Insights, they found out that no one was watching this footage and, due to this, they are evaluating whether or not to continue producing this footage. As Emley put it, “Quick Insights allows us to fail faster.”

Our third runner-up was Matthew Ebert of John Deere.

Insights Challenge

Quick Insights has helped Ebert and his team realize what assets are performing well and what ones aren’t. This has helped them to improve their strategy for creating assets in the future. Quick Insights also showed them that assets with more metadata are more easily searchable and thus receive more engagement. This insight caused Ebert and his team to improve their metadata strategy as well.

You can view all the Quick Insights entries in the slide deck below.

Request a demo to see the Quick Insights and Widen Insights application in action.

Topics: Customer Stories

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