Thinking about integrating Salesforce with your Widen CollectiveⓇ digital asset management (DAM) system? There are many ways to connect these powerful tools. Let’s explore how this integration works, why it’s valuable, and relevant use cases.
Why integrate your DAM system with marketing and sales tools?
Deliver up-to-date information. Product, brand, and messaging updates result in continual content changes. Make sure your marketing and sales teams are using the latest and greatest – not what’s been saved to their desktop for five years. Extend the control and accessibility of your DAM system directly into the Salesforce interface.
Reduce manual data entry. Although our roles and tools have become highly specialized, information that’s needed across the organization shouldn’t be siloed in individual systems. Instead of error-prone and time-consuming manual data entry, integrations efficiently share data between platforms.
What’s possible with Widen’s Salesforce connectors
Widen’s connectors with Salesforce Marketing Cloud and Salesforce CRM don’t require any extra coding on your end. But they are still flexible enough to fit specific use cases and business needs. Let's look at some possibilities.
Widen and Salesforce marketing automation
Salesforce Marketing Cloud helps you speak to customers with the right message, at the right time, with intelligent marketing automation. And by syncing with the Collective, you’re able to pull in the supporting photos, videos, and documents — to build and deliver personalized digital communications.
Send beautiful marketing emails with the DAM + Salesforce advantage: Imagery has the power to capture your reader's attention. This integration makes all of the product, life-style, and user-generated photography housed in your DAM system readily available in your Salesforce content library. And because the asset metadata migrates with each file, your marketing team can quickly find content by campaign, format, or other criteria.
Share scroll-stopping content on social media with the DAM + Salesforce advantage: Social media is a fast-paced medium. Give your social media team access to approved, on-brand imagery and videos when they need them – now! With this integration you can sync photos and videos that have been optimized for social media in your DAM system with your Salesforce content library.
Widen and Salesforce customer relationship management (CRM)
Salesforce CRM helps you find new ways to sell your products and understand your customer relationships. Sales teams depend on content to educate, entertain, and inspire customers, but accessing that content can be a hassle. Using the Widen connector, you can put your sales collateral right into Salesforce for your teams to easily find and use.
Supply relevant collateral about your products with the DAM + Salesforce advantage: Whether your sales teams are focused on specific products or regions, they need the right content to support their process. So don’t leave what collateral they use up to chance. Automatically make your latest sales materials available in Salesforce when it meets certain criteria in your DAM system.
Create the perfect connection for your organization
To help connect your Widen Collective site with your Salesforce system, we’ve teamed up with WNDYR. As Widen’s full-service integration deployment partner, WNDYR handles managed and custom integrations.
Note: This article was published in July 2016 and has been refreshed to include additional, updated information.