Widen was named a “Strong Performer” in The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019. The report evaluated the 14 most significant digital asset management (DAM) vendors against 28 criteria grouped into three categories: current offering, strategy, and market presence. Widen was recognized for its solid usability, good workflow capabilities, and strong brand portal creation capabilities.
“Widen's strengths include strong brand portal creation capabilities and solid overall platform usability,” said the report. “These are key capabilities that democratize the DAM solution beyond traditional power users or creatives and make it a more meaningful system for business users.”
Forrester also cited Widen’s “good workflow capabilities” and noted that Widen’s “DAM-manager-as-a-service” offering is unique. According to Forrester, “Customer references noted that the UI was ‘great and intuitive.’” In addition to earning the highest possible score in the usability and user interface criterion, Widen scored the highest possible ranking in the delivery model criterion.
Widen believes that it has advanced its DAM offering by:
- Introducing a Strategic Consulting team to assist with marketing technology strategy design, change management, and process improvement.
- Partnering with WNDYR to simplify martech integrations with more than 40 platforms.
- Most recently, introducing design services to help customers optimize site functionality and create on-brand assets.
For more information, access a complimentary copy of the report here: The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019.