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Widen Named a “Strong Performer” by Independent Research Firm in Digital Asset Management for Customer Experience Report

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Widen was among the select companies that Forrester invited to participate in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018. In this evaluation, Widen was cited as a Strong Performer among the top thirteen DAM solution providers.

Forrester’s analysts noted Widen’s “attractive UI” that “reference customers praised.” Moreover, Forrester says, “Partners we surveyed ranked Widen as one of the top DAM solutions they implement.” The analysts also note that “…Widen has made significant improvements to its capabilities since our last evaluation, especially in the areas of metadata, search, and work-in-progress functionality.”

Founded in Madison, Wisconsin, Widen recently opened its European headquarters in London to expand the company’s global presence and better support customers in different time zones. Recently, the company launched a string of innovations including:

  • An enhanced video management suite and new Video Portals that curate content for teammates, partners, dealers, and others.
  • An ever-expanding set of integrations, including artificial intelligence (AI) image recognition, social marketing, creative work, product information management, customer relationship management, and more.
  • New professional services that help marketing, creative, sales, and IT teams manage content across its lifecycle.
“Widen thanks the customers and partners who shared their experiences with Forrester and, in our view, helped bump us into the Strong Performer category,” said Matthew Gonnering, CEO of Widen. “From AI and video management to upgraded content analytics and a new workflow system, the Widen Collective® has evolved so much in just two years. We look forward to sharing new, category-bending advancements in the next evaluation.”

To assess the state of the digital asset management for customer experience market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top DAM vendors. After examining past research, user need assessments, and vendor and expert interviews, they developed a comprehensive set of evaluation criteria.

Widen’s recognition as a strong performer comes in addition to some of the top accolades in the DAM industry, including:
  • DAM vendor of the year according to the Codified DAM Consultant™
  • SIIA CODiE award winner for the best DAM solution in 2017 and finalist for best content analytics solution and content management platform in 2018
  • DAM software offering the “best value” and “best ease of use” according to users on Capterra
  • The DAM vendor with the highest relationship score according to users on G2 Crowd
  • Inclusion among the EContent 100 companies that matter most in digital content
I believe that this recognition is just proof we’re doing things right. We’re celebrating 70 years in business this year because we’re committed to building high-performing software that empowers organizations to create compelling, meaningful, and measurable digital experiences for decades to come. We thank our global community of customers for driving us to provide solutions that change the way you work.

We’re just getting started.

Topics: Announcements, DAM

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