Widen has positioned product advancements and new product developments along the information lifecycle and continues to take a progressive stance on meeting the unarticulated demands of the marketplace. The progressive nature of Widen is an integral part of the business and is a trait embedded in the organizational culture.
Widen matches several different product offerings with the three components of the information lifecycle to meet the demands of the marketplace. The Widen product offering matched to the three components is as follows:
- The creation of digital media utilizes Widen premedia services in the form of photography, color retouching, color management, image preparation, and page production.
- The management of digital media involves the use of Widen software services for approval, collaboration, and centralization.
- The distribution of digital media employs Widen software services to publish files into various channels while simultaneously enabling channels to obtain digital media through self-service access.
The history of Widen is rich with a balance of innovation and proactive interpretations of customer demand. This progression has allowed Widen to sustain itself economically and has positioned the organization with a foundation for growth and the scalability to meet the demands of the marketplace.