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Customer Stories Take Center Stage at the 2020 Widen Summit

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Graphic image of the Widen Summit diamond pattern with the bottom left corner looking like a page turning to represent the beginning of a story.


Each year Summit attendees look forward to presentations that feature Widen customers. After all, learning by example is effective...and fun! So this year, we expanded the number of customer-led sessions to showcase a broad range of real-life examples from Widen Collective® sites, as well as best practices. Below is a summary and video of each presentation, breakout session, and panel.

Best DAM Contest

Autodesk: A global software company serving the architecture, construction, manufacturing, and entertainment industries

Life Time: A fitness company with health clubs and resorts in the US and Canada

NVIDIA: A multinational technology company that designs graphics processing units for the gaming industry and professional markets

This year’s contest featured impressive stories from admins at three companies: Jodi Levin and Shelby Thorner from Autodesk, Kimberly Kuhn and Amy Nguyen from Life Time, and Jennifer Deauville from NVIDIA. They each share how they tackled a range of DAM challenges — from fixing ineffective governance policies to implementing metadata migration workflows. In this blog article you can learn more about each presentation and find out who won this year’s award! 

How McCormick Kicked Sales Capabilities Into High Gear With Help From Widen Portals

McCormick: A food company that manufactures, markets, and distributes spices, seasoning mixes, and condiments for the industrial, restaurant, institutional, and home markets

 

 

Samira Waernlund shares how she launched their Brand Hub portal, which provides access to approved content for over 30 of their unique brands. Through stakeholder meetings, focus groups, user surveys, and soft launches she gathered feedback — both good and bad — to understand how their digital content is created and used, and to build a portal that supports creative workflows.

Scaling the Heights of Metadata: Creating Order in a Multi-brand Environment

Phillips 66: A multinational energy manufacturing and logistics company 

 

 


Melissa Torres explains how she developed a scalable metadata solution that facilitates quick and easy searching across their Collective site. Drawing on her background as a digital archivist, Melissa outlines what constitutes good metadata and how to develop a maintenance strategy that promotes long-term DAM success.

Engage the Media (and Beyond) With Portals

Gulf Shores & Orange Beach Tourism: The marketing organization for Alabama's sugar-white beaches, representing the city of Gulf Shores, Orange Beach, and the Fort Morgan peninsula

 


Mary Sergeant explains how she uses portals to manage and share media content. Their media portal streamlines the distribution of approved content to external stakeholders, and has helped them identify best practices to apply to a variety of other portal use cases.

Creative Workflows: Activating the Power of Metadata

University of Georgia: With its main campus in Athens, Georgia, this public university is the state’s flagship institution of higher education

 



Rick O’Quinn outlines how they use metadata fields to manage their workflow for tagging and uploading new assets. This collaborative, friction-free process allows their creative director to review a continual flow of new photographs, identify high-quality and evergreen photos, and share them with internal and external stakeholders quickly and efficiently.

Customer Panel: User Engagement and Training

Rainbow Tree: A science-based lawncare and pest control services provider 

Royal Caribbean International: The world’s largest cruise line

Trek: A bicycle and cycling product manufacturer and distributor

Jess Jimoh from Rainbow Tree, Nancy Mandowa from Royal Caribbean, and Kala Pamulak from Trek come together to share examples of their best dashboard design strategies. By using elements like messages, spotlight searches, and spotlight collections, they are able to help their users find the content they need, effortlessly! 

Optimization on the Go!

Elsevier: A global information analytics business specializing in scientific, technical, and medical content

 




Lisette van Kessel shares her iterative approach to site optimization, and how she used it to complete several successful system updates over the past year. She outlines each step in her process, including gathering feedback from power-users, testing in small groups, training, and continual evaluation.

From Photoshoot to Portal: How Progressive Streamlines Photo Assets

Progressive Insurance: The third largest auto insurer in the country, offering a wide range of insurance choices to customers




Mandy Ferrato and Jennifer Tyner discuss how they use Widen Portals to manage and distribute assets from photoshoots. They outline their workflow — from shoot to sharing — along with roles and responsibilities, and examples from their Collective site. Their photoshoot portals help them save valuable time and resources, and reinforce brand consistency. 

Thank you

The customer stories from this year’s Summit include triumphs and solutions that are nothing short of inspirational. Thank you to each and every presenter for sharing real and relatable experiences that help other admins advance their Collective sites and strengthen our Widen community!

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