Widen Summit sessions part 3: Connecting DAM to the big picture

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The third block of sessions is meant to help you stretch your mind a bit and start to think of the bigger picture as it relates to digital asset management. DAM connects us in so many ways, either through our content, our coworkers, our process and even more. What interesting marketing trends and concepts are you not thinking about? What can we do to help you strengthen your bigger picture as it relates to your job and DAM in general? Check out the sessions and session leaders you get to hang out with in the third block at the Summit.

Sessions connecting DAM to the big picture - Wednesday, October 21, 10:00 - 10:45 a.m.


The art of storytelling with Jake Athey, Director of Marketing, and Nate Holmes, Smartimage Marketing Manager

  • What’s your favorite story? As a spinoff of the morning keynote with Donna Lichaw, we make the connection between storytelling and how your DAM system holds the visual story of your brand. We will hit on using storytelling techniques to enhance your metadata strategy, to group your assets for different purposes and tips to apply them to your marketing strategy. You will get a chance to put some of these techniques into action at the storytelling workshop Wednesday afternoon!


Making the most of video with Al Falaschi, Customer Marketing Manager

  • Video is a topic everyone wants to learn more about, because most of us simply don’t understand how we can use it effectively. Even more, video projects are often siloed to the “video guy” in your organization. The goal of this session is to take the mystery out of video and learn ways to use it in your daily communication and marketing strategy.This session will examine different aspects of video workflows that work within your DAM system and also cover some best practices that will be relevant to DAM users of all skill levels.


Brand and user experience with Nina Brakel-Schutt, Brand Strategist, and Libby Maurer, Product Manager

  • Ever used a product you found so pleasurable that the experience captivated you and left you thinking about it long afterward? How about a customer service interaction that delighted you to the point of sharing it on social media? It’s been said that a well-executed user experience (UX) strategy can drive brand awareness, brand loyalty and customer satisfaction. Each of us has the opportunity to design, create and inspire a UX that acts as an extension of our brands. If you’re at all curious about how UX can elevate your brand, join us during this session, and together we’ll uncover (read: geek out about) the power of UX for your brand!


The DAM strategy with Deanna Ballew, Director of Product Development, and Matthew Gonnering, CEO

  • DAM already has a crucial place in your marketing technology stack but how do you communicate its’ importance to your management team?  You might be left out of conversations about strategy when you should be right in the middle of them because you are running one of the most important organizational tools for your business; the one that houses the branded content you work so hard to create, share, track and safeguard. We’re going to highlight how DAM fits into the Widen business strategy using the four perspectives of the balanced scorecard.  We’ll assemble a strategy for your DAM covering each of these perspectives and give you terminology to better position DAM in the management conversation.


What else would you like to see and what questions do you have? Let us know.

Register to attend the Widen Summit at WidenSummit.com.

Topics: Widen Summit

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