Widen’s expo and technology track presentation at the Henry Stewart LA Digital Asset Management Conference will feature a sneak peak at the new digital asset Embed Links technology. If you’re planning to go to the LA show, be sure to check out a live demo of embed links in action at Widen’s booth #117.
Embed links enable Widen Digital Asset Management users and online marketers to tie image and video assets to online mediums via unique web address, without placing the file in another location. Every time a page loads that contains the embed link, data is transferred from the Widen DAM system to the online channel. Embed links allow content consumers to instantly connect with rich media objects and ensures the latest content updates are always on display.
Marketing benefits of digital asset embed links include:
- One master repository for all images and videos used online
- All asset updates made in the Widen DAM system are dynamically published to an infinite number of online channels
- On-demand infrastructure scalability and “pay for what you use” services
- Consistent and accurate use of assets across all online channels
I'll be presenting "What's new in DAM SaaS" covering DAM as the foundation for online media publishing with embed links and the concept of “One Internet – One File” during the Technology Track at 2:15 on Monday, November 10. My presentation will also include a look at DAM SaaS 2.0 with managed services on the client site using the Widen Appliance to accommodate internal creative workflows and will include an inside look at what “service” really means to a SaaS client using several customer case studies. I'll be sitting in on the panel for the Brand&Marketing Asset Management Vendor Shootout at 1:15 on Tuesday, November 11.
Widen has two customers presenting case studies at the DAM Conference:
Manny Cuevas, Director of Sales & Marketing for Level III Services, Inc. will talk about how the Widen hosted DAM system is used to deliver value-added services at 2:15 on Tuesday, November 11.
Stephanie Ruff, Marketing Specialist for Motorola, Inc., will present "What We Achieved with Enterprise DAM," addressing the challenges, business objectives and solutions to an enterprise-wide deployment of a DAM solution at 3:15 on Tuesday, November 11.
I hope to see you at the conference.