Last week we hosted the first Widen Workshop – a one-day event for Widen customers to connect with each other and Widen staff, learn more about the Media Collective, and explore trends and topics in digital asset management (DAM) and beyond.
The day was a success and we’re looking forward to hosting similar events in other hotspots across the country. What wonderful things happened at the event? Here’s an overview of the day and what to expect at future Widen Workshops.
Connect and learn
There was a lot of time built into the Widen Workshop for people to interact. The morning started with optional, personalized meetings where attendees joined Widen customer experience managers to focus on their Media Collective site. The workshop officially started with two rounds of speed-meeting: everyone at a table shared their name, organization, and talked a bit about their Media Collective site before moving to another table.
To combat the post-lunch tendency towards napping, we hosted in LOUDtables – exactly what they sound like. Forty people in a small room enthusiastically discussing DAM gets loud, fast. The tables extend the idea of connecting and learning by providing a forum of discussion between administrators and Widen staff about topics like metadata, branding, video, analytics, and integrations.
Collective customer spotlights
The main objective of the Widen Workshop was to connect Media Collective administrators to each other. After seeing what their peers are doing and talking through issues, administrators are inspired to try new things and make the most of their site.
To encourage connections and highlight what the system can do, Widen Customer Experience Manager (CXM) Sam Schnepf presented “Collective customer spotlights.” His presentation shared solutions to common DAM problems like encouraging users to tag metadata, connecting assets, and ensuring users pay attention to usage guidelines.
Sam also shared customer success stories in terms of number of assets in their Media Collective site, embed views, and site reorganizations.
State of Widen
Marketing Director Jake Athey presented "The State of Widen," outlining Widen customer perspectives, internal advancements, and product directions. He covered where we’re at (11.5 million assets used by 270,555 users in 179 countries), what we’ve done lately (top rated DAM solution according to G2), and where we are headed (DAM as a content hub).
He also reported that Widen is enthusiastically expanding its workforce to continue providing a quality Widen Experience for all customers: Widen has built out a team of seven CXMs, launched Widen University, and established a user experience team.
Improving the user experience for customers includes adding new features to the Widen Media Collective – features that will help users collaborate, manage workflows, and understand how their assets are performing.
Jake also highlighted the new integrations with Sitecore and Salesforce that will allow customers to connect their digital assets to the systems they frequently use.
Engaging your users
The goal of a DAM system is to make digital assets, or content, easily available to the people who need it. Because of that, a DAM system is all about the users – which means you have to understand and engage them.
Training Specialist Lexy Spry began her presentation on “Engaging your users” by outlining the methods available to understand users: observation, surveys, and focus groups. After discovering their pain points, workflows, and DAM use habits, the next step is to engage them through communications inside and outside the system.
Lexy recommended providing users with information about the Media Collective via newsletters, training sessions, and system messages. Workshop participants chimed in with some of their own practices such as including Media Collective highlights on the company intranet, providing information on accessing the site in onboarding material, and setting up contests that award metadata excellence.
The evening ended with a lovely dinner at the Bar Americain, but the spirit of the event lives on! We’re planning a workshop in Los Angeles in November and considering other locations around the United States.