Widen’s Approach to Digital Asset Management

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We realize all customers need assistance when it comes to the ongoing success of their Digital Asset Management implementation. Watch the video to learn more about Widen’s approach to digital asset management as a service.

In the video, I discuss how the most successful digital asset management deployments start with a very candid conversation to identify the objectives for managing and distributing digital assets. Then, we’ll work with you to create a long-term vision for what’s to be accomplished. We do not manage projects in terms of feature by feature requests. Our mission is to understand your objectives and work with you to create a plan by leveraging our expertise in the DAM space.

How are you going to prove that DAM is going to work for your company? What are you going to do to provide a very clear ROI to your management team? As we’ve done for many successful DAM deployments, we will paint a clear, long-term picture of how our product direction aligns with your vision, while executing in the short term to get the brand under control by centralizing all digital media assets used by the marketing organization. With Widen being a DAM Software as a Service (SaaS) provider, you get the benefit of being on a platform with over one hundred other customers sharing in the same universal functionality to achieve the purposes of meeting their long-term vision.

Widen still recognizes there are certain cases where customers have unique requirements and workflows requiring additional functionality and, oftentimes, customization. There are advantages and disadvantages to this. How do we handle those cases? We still start those customers at the basic brand management level because that platform is consistent with the DAM needs for all customers and users. If requirements are unique and a different level of customization is required to meet specific needs, then we will break you away from the pack of all the other customers on the same universal functionality. We know what works and what doesn’t in DAM and it’s our mission to provide you with the service and technology that proves ongoing success.

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