What one word sums up 2020? Chaos.
From the pandemic and reeling economies to remote work and virtual education,chaos is everywhere. That’s why CMOs ranked brand strategy as their #1 priority in Gartner’s 2020 CMO Spend post-COVID survey. And when everything is in flux, a brand must hit the reset button and align itself to new realities.
Jake Athey, VP of Marketing and Customer Experience at Widen, spoke at #DMWF Europe 2020, where he explored the journey of realignment through the lens of people, process, and technology. He also discussed tools, tactics, and real-life examples to help marketers rediscover order amidst the chaos.
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