Brand Chaos to Strategy
The Tools and Tactics of Realigning Your Brand to a Post-COVID World
Brand Chaos to Strategy
The Tools and Tactics of Realigning Your Brand to a Post-COVID World
What one word sums up 2020? Chaos.
From the pandemic and reeling economies to remote work and virtual education,chaos is everywhere. That’s why CMOs ranked brand strategy as their #1 priority in Gartner’s 2020 CMO Spend post-COVID survey. And when everything is in flux, a brand must hit the reset button and align itself to new realities.
Jake Athey, VP of Marketing and Customer Experience at Widen, spoke at #DMWF Europe 2020, where he explored the journey of realignment through the lens of people, process, and technology. He also discussed tools, tactics, and real-life examples to help marketers rediscover order amidst the chaos.
Access this recorded session to:
- Get an overview of events and business trends that have made brand strategy the top priority amongst CMOs
- Define what brand strategy is, what purpose it fulfills, how it manifests in people, process, and technology, and why it can reflect societal chaos
- Understand how brands incorporate brand strategy into the planning, creation, management, publishing, and analysis of content to bring order to the chaos
- Learn what’s next and how real-life companies have revamped their brand strategy since the beginning of COVID
What one word sums up 2020? Chaos.
From the pandemic and reeling economies to remote work and virtual education,chaos is everywhere. That’s why CMOs ranked brand strategy as their #1 priority in Gartner’s 2020 CMO Spend post-COVID survey. And when everything is in flux, a brand must hit the reset button and align itself to new realities.
Jake Athey, VP of Marketing and Customer Experience at Widen, spoke at #DMWF Europe 2020, where he explored the journey of realignment through the lens of people, process, and technology. He also discussed tools, tactics, and real-life examples to help marketers rediscover order amidst the chaos.
Access this recorded session to:
- Get an overview of events and business trends that have made brand strategy the top priority amongst CMOs
- Define what brand strategy is, what purpose it fulfills, how it manifests in people, process, and technology, and why it can reflect societal chaos
- Understand how brands incorporate brand strategy into the planning, creation, management, publishing, and analysis of content to bring order to the chaos
- Learn what’s next and how real-life companies have revamped their brand strategy since the beginning of COVID
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