Learn how major brands like NVIDIA, Salesforce, and Pinterest use quality visual design to create connections that count.
Connectivity is the state of interdependence between people, objects, systems, and information.
Visual design is the application of aesthetics that evokes an emotional response.
When done thoughtfully, visual design stimulates connectivity in ways that words and mediocre design simply can't, resulting in greater customer loyalty, positive perception of products and services, and more team pride.
Respondents overwhelmingly agree on the importance and power of quality visual design.
91% of respondents say they invest in quality graphic design for their content.
98% feel quality graphic design in marketing content enables stronger relationships with their audience.
Graphic design doesn’t garner the internal support and investment you’d expect given how much brands value visual communication.
Only 8% say visual design lives at the C-level within their organization, suggesting it’s not a strategic priority at the other 92% of brands.
Although 70% scale their marketing work by templatizing layouts, repurposing assets, and sharing assets, just 30% automate creative workflows.
Artificial intelligence (AI) tools are slow to rise in marketing use and optimism.
Only 24% use AI tools to scale their marketing, suggesting that AI is overhyped or undervalued.
Optimistic about AI work tools in the future
| 2020 | 2018 |
| 55% | 36% |
Using AI tools in their marketing work today
| 2020 | 2018 |
| 25% | 14% |
Check out Widen's software solutions today.
29 May, 2020
As businesses look for new and effective ways to engage customers, many are exploring how to advance their content marketing strategy into brand publishing. As publishers, brands form connections through high-quality stories created by talented journalists, photographers, videographers, and illustrators. Content is continually created and shared to cultivate a stable audience and build long-term brand awareness and growth. One distribution format that is gaining traction among brand publishers is podcasts — not only are they relatively inexpensive to produce, but they have growing consumer interest. According to Edison Research and Triton Digital, roughly 55% of Americans (or 155 million people) have listened to a podcast — up from 23% a decade earlier. And there are now over 800,000 active podcasts with over 54 million episodes available worldwide. From news and history to true crime and culture, podcasts span every subject and interest. But podcast distribution entails managing feeds to a variety of networks — including iHeart, Google, Spotify, Tunein, Stitcher, iTunes, and more — which can be time-consuming. Any Widen customer can use our digital asset management (DAM) software, the Widen Collective®, to streamline their podcast production process and publish content efficiently across various networks. To explain how, let’s look at an example from a Widen customer.
18 May, 2020
The Portals app in the Widen Collective® offers a flexible, attractive, and easy way to share content within a branded environment. Our blog post Portals Examples and Use Cases showcases a range of creative and powerful ways that our customers are using portals to share assets, connect teams, and advance brand stories. In this article, we’ll share functionality details and best practices that will help you build a portal that meets your unique content and business needs.
04 May, 2020
Products are becoming whatever shoppers can read, see, and hear. They use everything from product descriptions and technical specifications to inspirational videos and detailed photographs to inform their purchases.
Here’s what’s ahead for marketers and creatives as they balance the power of technology with the human touch in new marketing experiences.
Share a little information about yourself to download the connectivity report
