Learn how leading brands use product information – data, marketing content, and digital assets – to deepen audience connections and excel in the digital space.
say it’s important that customers trust their marketing efforts
The type of product information that has the biggest impact on:
49% say product data
72% say product marketing content or digital assets
of brands “always” or “usually” use product information in their e-commerce marketing
Yet, only 36% claim to have high control over the information presented on their e-commerce sites
Digital asset management (DAM) and product information management (PIM) software give brands the control they need to deliver more impactful customer experiences.
Bring raw product data like size and color information to life with rich marketing copy and captivating videos, photos, and other multimedia content.
Address process and technology shortcomings that impact the accuracy and consistency of product information across customer touchpoints.
Highlight and share objective product information to give your marketing stories the footing and depth needed to make them believable and authentic.
Read reviews and talk to customer-facing teams to uncover questions and determine the information buyers need to feel confident in a purchase.
Create a central source of truth for your product information, so your teams can access what they need to quickly and reliably assist customers.
Be a helpful resource for shoppers by providing the robust product information they need to research, compare, and understand purchasing options.
Be realistic about how you can use product information to deliver more engaging customer experiences. It’s better to start small and get it right.
Audit your marketing technologies to determine if you can eliminate, connect, or bring on solutions to help your teams deliver better customer experiences.
Here’s what’s ahead for marketers and creatives looking to balance the power of technology with human touch.
Virtual and augmented reality to blur digital with in-person experiences
Interconnected technologies that eliminate content and team silos
The flow of information from one source to support omnichannel selling
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