Learn how major brands like NVIDIA, Salesforce, and Pinterest use quality visual design to create connections that count.
Connectivity is the state of interdependence between people, objects, systems, and information.
Visual design is the application of aesthetics that evokes an emotional response.
When done thoughtfully, visual design stimulates connectivity in ways that words and mediocre design simply can't, resulting in greater customer loyalty, positive perception of products and services, and more team pride.
Respondents overwhelmingly agree on the importance and power of quality visual design.
91% of respondents say they invest in quality graphic design for their content.
98% feel quality graphic design in marketing content enables stronger relationships with their audience.
Graphic design doesn’t garner the internal support and investment you’d expect given how much brands value visual communication.
Only 8% say visual design lives at the C-level within their organization, suggesting it’s not a strategic priority at the other 92% of brands.
Although 70% scale their marketing work by templatizing layouts, repurposing assets, and sharing assets, just 30% automate creative workflows.
Artificial intelligence (AI) tools are slow to rise in marketing use and optimism.
Only 24% use AI tools to scale their marketing, suggesting that AI is overhyped or undervalued.
Optimistic about AI work tools in the future
| 2020 | 2018 |
| 55% | 36% |
Using AI tools in their marketing work today
| 2020 | 2018 |
| 25% | 14% |
Check out Widen's software solutions today.
04 Aug, 2020
Smart businesses of every kind know that they need a content strategy to create a stellar customer experience and succeed in today’s information-overloaded world. They need a guiding beacon, a grand vision that’ll steer the development, delivery, and management of their content. Your digital asset management (DAM) solution is one tool you can use to support your content strategy. Here’s how!
03 Aug, 2020
In today’s digital landscape, staying ahead of the curve is more important than ever as brands vie for profitability in a crowded, competitive online marketplace. Finding an effective approach to managing product information is critical...it allows you to be confident that your product data is complete, consistent, and up-to-date at every stage of the process. A product information management (PIM) system can help you manage data associated with your product lines. PIM e-commerce solutions offer significant benefits that can promote higher profitability in today's fiercely cutthroat consumer and B2B markets.
31 Jul, 2020
Marketing organizations today are in constant competition to deliver the absolute best customer experience possible. But in a mad dash to achieve excellence, many businesses fall short. They are focused more on speed for the sake of speed, rather than ensuring their teams, assets, and processes can move more nimbly — and therefore more quickly when their customers need it most. At Widen, we know how important agility is in fueling a superior customer experience. We also know how critical an organization’s digital assets and their content marketing efforts are to this endeavor. After all, a brand’s photos, images, videos, sales content, and other digital assets are how they bring their content marketing strategies to life, tell their brand story, educate consumers, and ultimately mold the experience of their customers. To explore this topic further, we joined forces with our friends and long-time partners at The Content Advisory (TCA) and Content Marketing Institute (CMI) to discuss how agility, not speed, is the key to better customer experiences through faster content marketing.
Here’s what’s ahead for marketers and creatives as they balance the power of technology with the human touch in new marketing experiences.
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