Learn how major brands like NVIDIA, Salesforce, and Pinterest use quality visual design to create connections that count.
Connectivity is the state of interdependence between people, objects, systems, and information.
Visual design is the application of aesthetics that evokes an emotional response.
When done thoughtfully, visual design stimulates connectivity in ways that words and mediocre design simply can't, resulting in greater customer loyalty, positive perception of products and services, and more team pride.
Respondents overwhelmingly agree on the importance and power of quality visual design.
91% of respondents say they invest in quality graphic design for their content.
98% feel quality graphic design in marketing content enables stronger relationships with their audience.
Graphic design doesn’t garner the internal support and investment you’d expect given how much brands value visual communication.
Only 8% say visual design lives at the C-level within their organization, suggesting it’s not a strategic priority at the other 92% of brands.
Although 70% scale their marketing work by templatizing layouts, repurposing assets, and sharing assets, just 30% automate creative workflows.
Artificial intelligence (AI) tools are slow to rise in marketing use and optimism.
Only 24% use AI tools to scale their marketing, suggesting that AI is overhyped or undervalued.
Optimistic about AI work tools in the future
| 2020 | 2018 |
| 55% | 36% |
Using AI tools in their marketing work today
| 2020 | 2018 |
| 25% | 14% |
Check out Widen's software solutions today.
07 Jan, 2021
Getting the right content to the right people at the right time is challenging, especially when you need to meet the unique needs of audiences and teams across the globe. You must create compelling, on-brand content with consistent messaging, while flexing to accommodate different language, regional, and cultural demands. But, have no fear — DAM is here! In this article we’ll explore how a digital asset management (DAM) solution, specifically the Widen Collective®, helps global organizations like yours rise above the content chaos to deliver meaningful and powerful digital experiences. Let’s dive in.
21 Dec, 2020
Many nonprofits use digital asset management (DAM) systems to coordinate marketing efforts between chapters, partners, and volunteers. Our case study of YMCA England & Wales showcases how they use the Widen Collective® across 101 local organizations to create collateral that aligns with national campaigns and brand guidelines. In this article, we’ll explore how their evolving use of the Collective advances broader organizational initiatives and goals.
15 Dec, 2020
If you like finding exactly what you want, you’re going to love what’s coming to the Widen CollectiveⓇ in 2021. In Q1, we’re offering a new way to find assets called the Asset Digest. It offers new and effective options for finding and managing your assets.
Here’s what’s ahead for marketers and creatives as they balance the power of technology with the human touch in new marketing experiences.
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