Learn how major brands like NVIDIA, Salesforce, and Pinterest use quality visual design to create connections that count.
Connectivity is the state of interdependence between people, objects, systems, and information.
Visual design is the application of aesthetics that evokes an emotional response.
When done thoughtfully, visual design stimulates connectivity in ways that words and mediocre design simply can't, resulting in greater customer loyalty, positive perception of products and services, and more team pride.
Respondents overwhelmingly agree on the importance and power of quality visual design.
91% of respondents say they invest in quality graphic design for their content.
98% feel quality graphic design in marketing content enables stronger relationships with their audience.
Graphic design doesn’t garner the internal support and investment you’d expect given how much brands value visual communication.
Only 8% say visual design lives at the C-level within their organization, suggesting it’s not a strategic priority at the other 92% of brands.
Although 70% scale their marketing work by templatizing layouts, repurposing assets, and sharing assets, just 30% automate creative workflows.
Artificial intelligence (AI) tools are slow to rise in marketing use and optimism.
Only 24% use AI tools to scale their marketing, suggesting that AI is overhyped or undervalued.
Optimistic about AI work tools in the future
| 2020 | 2018 |
| 55% | 36% |
Using AI tools in their marketing work today
| 2020 | 2018 |
| 25% | 14% |
Check out Widen's software solutions today.
27 Oct, 2020
Call it what you will, a site audit, an assessment, a snapshot, an overview. Any way you look at it, you need to know the current state of your DAM system before you can get it where it needs to go. And while the path might not always look the same, there are four important stops everyone should plan to make along the way: analytics, users, aesthetics, and governance.
21 Oct, 2020
When life gives you lemons, you make lemonade...or so the saying goes. And that’s exactly what we did for this year’s Widen Summit. While we all would have loved to meet in person, we needed a different game plan during a global pandemic. So we moved the event to a virtual platform, and are thrilled that it allowed us to share the Summit experience with more people than ever. Over 500 registrants to be exact! And here’s everything you need to know about this year’s event.
21 Oct, 2020
This year’s Best DAM Contest brought together admins who overcame big challenges in how they worked and accessed their content. The teams at Autodesk, Life Time, and NVIDIA took different approaches to accomplish the DAM goals they set for themselves and had some fascinating ideas to share with the Widen Summit audience. Read on to learn more about these inspiring transitions and watch the full Best DAM Contest here.
Here’s what’s ahead for marketers and creatives as they balance the power of technology with the human touch in new marketing experiences.
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