Widen Dam Software and DAM Consulting Services

Widen Connectivity Report
The value of visual design in a connected marketing world

Learn how major brands like NVIDIA, Salesforce, and Pinterest use quality visual design to create connections that count.

Download the report  Watch the video

What is connectivity?

Connectivity is the state of interdependence between people, objects, systems, and information.

Visual design is the application of aesthetics that evokes an emotional response. 

When done thoughtfully, visual design stimulates connectivity in ways that words and mediocre design simply can't, resulting in greater customer loyalty, positive perception of products and services, and more team pride.

The big data

Respondents overwhelmingly agree on the importance and power of quality visual design. 

91% of respondents say they invest in quality graphic design for their content.

98% feel quality graphic design in marketing content enables stronger relationships with their audience.

Graphic design doesn’t garner the internal support and investment you’d expect given how much brands value visual communication. 

Only 8% say visual design lives at the C-level within their organization, suggesting it’s not a strategic priority at the other 92% of brands.

Although 70% scale their marketing work by templatizing layouts, repurposing assets, and sharing assets, just 30% automate creative workflows.

Artificial intelligence (AI) tools are slow to rise in marketing use and optimism.

Only 24% use AI tools to scale their marketing, suggesting that AI is overhyped or undervalued.

Optimistic about AI work tools in the future

2020 2018
55% 36%

Using AI tools in their marketing work today

2020 2018
25% 14%
   

The key findings

How to create visual design that evokes a connection

1

Make extra time for your designers to flex their creative muscles. Your organization will see what’s possible with quality graphic design.

2

Let repeat design work become more templatized, so your team can focus on doing more creative, original work.

3

Make visual design a core part of your organizational DNA by starting at the top.

4

Turn your logo into a visual moniker that unifies your marketing communications on a global scale.

5

Get involved with design communities in target regions, worldwide.

6

Focus visual design on the people who use your products and services, instead of the products and services you sell.

7

Use visual design as a strategy to elevate your marketing message.

8

Turn your marketing vision into a visual manifesto that people can see and interact with.

Want to impact marketing connectivity at your organization?

Check out Widen's software solutions today.

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Digital asset management  Brand management  Creative management  Video management

24

Inspiring Examples of Widen Collective Dashboards | Widen

24 Feb, 2020

The first thing users see when they log in into the Widen Collective® is the dashboard. As the homepage for your digital asset management (DAM) site, the dashboard is the gateway to your digital content and sets the tone for your user experience.  Dashboards are comprised of three main features, in any combination: dashboard messages, spotlight searches, and saved searches. Admins are able to control the placement of these tools and customize the overall design to help users find what they need with minimal effort. In this article we’ve rounded up some noteworthy examples of Collective dashboards to showcase best practices, creative thinking, and what’s possible for your own dashboard design.

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19

San Francisco International Airport: A Site Overhaul Success Story | Widen

19 Feb, 2020

The San Francisco International Airport (SFO) implemented their first digital asset management (DAM) platform, the Widen Collective®, to store and organize all of their marketing assets — from creative files to employee photos.  When they were ready to start, they created a metadata structure and assembled a team of interns to upload assets. However, many of these uploaders lacked the institutional knowledge needed to create meaningful metadata, and as a result the values entered were incomplete or inconsistent. Further, SFO didn’t have a governance policy, archival strategy, or a designated site administrator. Their DAM system became so ineffective it was barely used.  Six years later, SFO decided to overhaul the entire DAM site; and Robin Brown, their Brand Manager, was asked to lead the effort. At the 2019 Widen Summit she shared how she turned this underutilized platform into an essential tool across their organization, and beyond. 

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12

What is DRM? Digital Rights Management Explained | Widen

12 Feb, 2020

Digital rights management (DRM) is the use of technology and systems to restrict the use of copyrighted digital materials. DRM tools are designed to protect the rights of the copyright holder and prevent unauthorized modification or distribution. Stealing or copying other people’s ideas or work is an age-old phenomenon. But modern technology has made piracy exponentially easier. With a few clicks of a mouse, many copyrighted images, videos, and audio files can be shared or downloaded from the Internet — often without proper permission. From Napster to bootlegging and “borrowing” art, this activity is widespread and costly. A recent report from the U.S. Chamber of Commerce estimates that online piracy costs the US economy almost $30 billion a year. 

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2020 Widen Connectivity Report