Widen Connectivity Report

1

Product data is critical in building customer trust, but it cannot act alone

2

Complete and utter accuracy is table stakes for the digital shelf

3

Objective information is the backbone of a strong marketing story

4

Personalization takes a back seat to lending a helping hand

5

Technology is needed to translate information into engaging customer experiences

1

Bring raw product data like size and color information to life with rich marketing copy and captivating videos, photos, and other multimedia content.

2

Address process and technology shortcomings that impact the accuracy and consistency of product information across customer touchpoints.

3

Highlight and share objective product information to give your marketing stories the footing and depth needed to make them believable and authentic.

4

Read reviews and talk to customer-facing teams to uncover questions and determine the information buyers need to feel confident in a purchase.

5

Create a central source of truth for your product information, so your teams can access what they need to quickly and reliably assist customers.

6

Be a helpful resource for shoppers by providing the robust product information they need to research, compare, and understand purchasing options.

7

Be realistic about how you can use product information to deliver more engaging customer experiences. It’s better to start small and get it right.

8

Audit your marketing technologies to determine if you can eliminate, connect, or bring on solutions to help your teams deliver better customer experiences.