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Mapping Your Martech Stack
October 31, 2018, at 11:00 a.m. CT

The marketing technologies your company uses are always changing. How are you keeping track of what's coming and going?

To ensure you're getting the most out of your marketing technology (martech) tool investments, you need to map your martech stack!

Building your martech stack gives you a clear view of what technologies are being used at your company and how they're working together. 

Leveraging insights from hundreds of marketing stacks from leading marketing teams across the world, Jake Athey, VP of marketing at Widen, and Anita Brearton, founder and CEO of CabinetM, will walk you through:  

  • Best practices for building and managing your martech stack
  • Digital asset management's (DAM) crucial role in your stack
  • Identifying overlap in your marketing tools
  • Hiring a marketing technologist and why you need one

Optimize your marketing technology investments. Map your stack!

Register for the webinar today

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CabinetM helps modern marketing teams build, manage, and optimize their marketing technology suite in a rapidly transforming digital marketing environment. The platform enables full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers, teams, and throughout enterprise organizations.

View all Widen webinars; both live and pre-recorded.

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