As digital transformations change how businesses operate and deliver value, creative teams are under growing pressure. The rise of personalization and the proliferation of touchpoints has significantly increased the demand for content. At the same time, the importance of building and maintaining customer trust means brand consistency is more important than ever.
That’s why digital asset management (DAM) systems are increasingly seen as an essential part of a modern marketing technology (martech) stack.
By making sure that everyone is using the right assets, a DAM solution can free your creative team from admin nightmares, giving them more time for creative work. It can prevent the use of outdated assets, or those that you no longer have permission to use, removing the risk of fines and liabilities. And it can make sure that your brand is applied consistently throughout all your communications and across all touchpoints, which is crucial in creating a compelling customer experience.