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Customer Experience: Filling in the Gaps With DAM+PIM

Disruption from the COVID-19 pandemic has transformed the digital landscape faster and more dramatically than anything we’ve ever seen. E-commerce activities sky-rocketed and consumer stress drove demand for digital replacements of familiar in-person experiences with digital ones.

In just a few months, we saw what looked like years’ worth of digital transformation. Many companies pivoted just to survive, others are still catching up, and everyone needs to fill in big gaps in the customer experience.

You can bridge these gaps with content that’s honest, emotional, and seamlessly delivered at the right step of every customer journey. To do that, you need to have an effective solution to manage the foundation of your whole digital experience — your product data.

In this session, you’ll learn how building your long-term strategy around integrated DAM+PIM solutions can help you navigate the complexity of this new digital landscape, drive purchasing decisions, make it easier to pivot for emerging technologies, and build trust in your brand.

Widen’s VP of Marketing and Customer Experience, Jake Athey, and Director of Research and Design, Leah Ujda, team up with Henry Stewart to explore the role of DAM+PIM in navigating customer experience in a digitally-driven, post-pandemic world.