I’m Jake Athey+ and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if you’re reading my blog you know better! We are in the most exciting time to be in marketing. I’m privileged to be the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blogging, and social media management platforms. (If you’ve landed on my blog on purpose, I’m sure you can relate to some the same challenges and experiences...) While the abundance of marketing channels and globalization continue to be key challenges for every organization, the amount and types of digital content is rising exponentially as new marketing channels emerge. This makes effective management and efficient use of content critical to maximizing return on marketing investments. My blog focuses on the technologies that allow marketing departments to capture, store, retrieve, manage and apply digital content. Here, you’ll find commentary and resources about digital asset management, marketing trends, news and events with Widen and the world around us.