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Jake Athey

Jake Athey

I’m Jake Athey+ and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if you’re reading my blog you know better! We are in the most exciting time to be in marketing. I’m privileged to be the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blogging, and social media management platforms. (If you’ve landed on my blog on purpose, I’m sure you can relate to some the same challenges and experiences...) While the abundance of marketing channels and globalization continue to be key challenges for every organization, the amount and types of digital content is rising exponentially as new marketing channels emerge. This makes effective management and efficient use of content critical to maximizing return on marketing investments. My blog focuses on the technologies that allow marketing departments to capture, store, retrieve, manage and apply digital content. Here, you’ll find commentary and resources about digital asset management, marketing trends, news and events with Widen and the world around us.

Recent posts by Jake Athey:

Hootsuite

by Jake Athey, Jun 30, 2020 11:47:38 AM

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Topics: Customer Stories

Drugs for Neglected Diseases initiative (DNDi)

by Jake Athey, Jun 5, 2020 10:45:32 AM

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Topics: Customer Stories

Kindred Group

by Jake Athey, Jun 5, 2020 10:18:03 AM

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Topics: Customer Stories

Elsevier

by Jake Athey, May 19, 2020 9:43:12 AM

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Topics: Customer Stories

Mariners' Museum and Park

by Jake Athey, Mar 26, 2020 10:45:44 AM

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Topics: Customer Stories

Houston Texans

by Jake Athey, Feb 3, 2020 2:37:28 PM

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Topics: Customer Stories

YMCA England and Wales

by Jake Athey, Feb 3, 2020 9:24:02 AM

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Topics: Customer Stories

Suncast Corporation

by Jake Athey, Jan 23, 2020 11:28:04 AM

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Topics: Customer Stories

Harvey Performance Company

by Jake Athey, Jan 17, 2020 10:51:53 AM

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Topics: Customer Stories

Dyson

by Jake Athey, Jan 15, 2020 1:33:48 PM

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Topics: Customer Stories

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