Jake Athey

Jake Athey

I’m Jake Athey+ and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if you’re reading my blog you know better! We are in the most exciting time to be in marketing. I’m privileged to be the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blogging, and social media management platforms. (If you’ve landed on my blog on purpose, I’m sure you can relate to some the same challenges and experiences...) While the abundance of marketing channels and globalization continue to be key challenges for every organization, the amount and types of digital content is rising exponentially as new marketing channels emerge. This makes effective management and efficient use of content critical to maximizing return on marketing investments. My blog focuses on the technologies that allow marketing departments to capture, store, retrieve, manage and apply digital content. Here, you’ll find commentary and resources about digital asset management, marketing trends, news and events with Widen and the world around us.

Recent posts by Jake Athey:

Dyson

by Jake Athey, Jan 15, 2020 1:33:48 PM

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Topics: Customer Stories

MSC Cruises

by Jake Athey, Dec 20, 2019 8:49:00 AM

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Topics: Customer Stories

University of Kansas

by Jake Athey, Dec 18, 2019 8:33:48 AM

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Topics: Customer Stories

University of Massachusetts Amherst

by Jake Athey, Dec 3, 2019 10:52:00 AM

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Topics: Customer Stories

elf on the shelf

by Jake Athey, Nov 21, 2019 9:22:49 AM

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Topics: Customer Stories

3shape

by Jake Athey, Nov 18, 2019 8:12:26 AM

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Topics: Customer Stories

Cystic Fibrosis Trust

by Jake Athey, Nov 12, 2019 1:06:40 PM

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Topics: Customer Stories

Ventura County Community College District

by Jake Athey, Oct 28, 2019 2:22:30 PM

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Topics: Customer Stories

Houston Astros

by Jake Athey, Oct 28, 2019 10:00:06 AM

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Topics: Customer Stories

Alliance Laundry Systems

by Jake Athey, Oct 23, 2019 2:10:21 PM

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Topics: Customer Stories

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