Delivering Effective Digital Commerce and Customer Experience Strategies
A Widen webinar featuring Forrester about the combined value of digital asset management (DAM) and product information management (PIM)
Contextual, relevant customer experiences are top priorities for marketing teams of all shapes and sizes. However, most organizations are not set up to support these initiatives as well as they could. Process challenges, team silos, and technology issues prevent organizations from delivering cohesive, connected, and personalized experiences.
DAM and PIM solutions are critical to meeting these priorities, but many organizations are still working through content management practices that are ad-hoc and disconnected. Marketers aren’t able to produce the right content for all phases of the customer journey in a timely manner. Low-quality or absent data and a lack of adaptability impacts sales – only magnifying the importance of pursuing the right technology solutions.
Join Widen and guest speakers from Forrester to learn how a combined approach to DAM and PIM can help you deliver scalable, effective digital commerce strategies and richer customer experiences that impact the bottom line.
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 |
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| Jake Athey VP of Marketing and Customer Experience,  |
Nick Barber Senior Analyst,  |
Amanda LeClair Senior Analyst, |
Widen’s VP of Marketing and Customer Experience, Jake Athey and guest speakers, Forrester Senior Analysts Nick Barber and Amanda LeClair reveal the latest research insights and solutions to scaling digital commerce and customer experience strategies.
Delivering Effective Digital Commerce and Customer Experience Strategies
A Widen webinar featuring Forrester about the combined value of digital asset management (DAM) and product information management (PIM)
Contextual, relevant customer experiences are top priorities for marketing teams of all shapes and sizes. However, most organizations are not set up to support these initiatives as well as they could. Process challenges, team silos, and technology issues prevent organizations from delivering cohesive, connected, and personalized experiences.
DAM and PIM solutions are critical to meeting these priorities, but many organizations are still working through content management practices that are ad-hoc and disconnected. Marketers aren’t able to produce the right content for all phases of the customer journey in a timely manner. Low-quality or absent data and a lack of adaptability impacts sales – only magnifying the importance of pursuing the right technology solutions.
Join Widen and guest speakers from Forrester to learn how a combined approach to DAM and PIM can help you deliver scalable, effective digital commerce strategies and richer customer experiences that impact the bottom line.
|
|
|
| Jake Athey VP of Marketing and Customer Experience, |
Nick Barber Senior Analyst, |
Amanda LeClair Senior Analyst, |
Widen’s VP of Marketing and Customer Experience, Jake Athey and guest speakers, Forrester Senior Analysts Nick Barber and Amanda LeClair reveal the latest research insights and solutions to scaling digital commerce and customer experience strategies.
