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Safeguard your client’s assets and work more efficiently

Lost files, frequent asset requests, and time-intensive processes are all signs that it’s time for digital asset management (DAM).

A DAM system is a central, accessible location to organize, review, share, publish, and analyze assets. It allows creatives to spend less time finding and managing files, and more time producing brilliant strategies for their clients.

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How the Widen Collective® will help you deliver a better experience for your clients

Provide self-service access to assets
Create a searchable, shareable library of your client’s photos, images, documents, videos, and other creative assets.

Collaborate on file creation
Review, annotate, and approve images, videos, and creative files across teams and locations.

Publish content across channels and platforms
Distribute your digital assets securely across the web, social, mobile, broadcast, or print.

Integrate with other tools
Connect your data and your workflows via Widen's API and supported integrations.

Track asset history and use
Share user activity and asset use with your client to inform decisions.

Agency models for DAM

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You, as the agency, own the DAM system

The agency owns the DAM system and administers it for their clients. Roles and permissions give the agency full control over the content that each user is able to access, which allows them to use the system to manage multiple clients. Benefits of this model include:

Protection of the client’s intellectual property

The agency is able to provide DAM administration as a service to multiple clients

The agency uses the system to manage workflow, assets, and deadlines

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The client owns the DAM system

The client owns the DAM system and is able to customize it to reflect their brand. They may seek the agency's support in selecting and/or administering the system. Benefits of this model include:

The client feels greater ownership of their assets

The client uses the system to manage workflow, assets, and deadlines

The client can manage all of their digital assets, not just the ones created by the agency

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The client owns the DAM system but the agency manages it

The DAM system is branded for the client but the agency will manage it. You and your client upload and access assets. They’ll rely on you to keep the system running smoothly. Benefits of this model include:

The agency is able to provide DAM administration as a service

The client feels greater ownership of their assets

The agency uses the system to manage workflow, assets, and deadlines