Digital Asset Management for Agencies

Maximize your client's digital assets and increase team productivity with
Widen's cloud-based DAM platform.


See a demo

So many assets, so little availability

Wish your assets were easier to find? We can relate. Whether your agency handles hundreds, thousands, or hundreds of thousands of digital assets, your teams need to get the creative files they need, when they need them.

That’s where digital asset management comes in. A DAM system gets the right content, to the right people, at the right time by helping create, manage, distribute, and analyze digital assets from a central location.

Spend more time solving your clients' problems with brilliant strategy and less time finding, converting, and sharing assets.

Agency-Analytics-Monitors

Control your assets through the entire content lifecycle

Handle large amounts of visual assets, creative files, and marketing campaigns, from creative concept through measurement, and measure how they're all performing.

Digital asset management brings big benefits for agencies

Use DAM to stand out among the 60,000 agencies in the world today. It's a competitive advantage, a team unifier, and an innovative tool that will change the way you work. Here's what you get with the Widen Collective:

  • A branded, web-based DAM system
  • End-to-end products that streamline workflows and drive collaboration with your teams and clients
  • Built-in features that publish digital assets online across mutiple channels
  • Ability to integrate with other creative systems via the API
  • Multi-site branding for clients
  • Total brand consistency 
  • Self-serve access to assets for you and your clients
  • Faster market penetration of your campaigns
  • Locate and repurpose new business assets, and pitch more consistently

The three agency models

Agency Branded and Agency Admin Digital Asset Management Model

1. The system is branded for the agency

  • Agency is the system administrator
  • Clients can access the system, but the agency limits interaction via roles and permissions
Client Branded and Client Admin Digital Asset Management Model

2. The system is branded for the client

  • Agency helps client search for a DAM solution and the system is branded for the client
  • Client owns the system and is the system administrator
  • Client interacts with all assets, but agency interacts as a user (sometimes as an additional admin)
Client Branded and Agency Admin Digital Asset Management Model

3. The system is branded for the client

  • Agency is the system administrator
  • Agency and client both upload and access assets, edit metadata, etc.

Other benefits of a DAM system:

  • Better resource allocation (both time and labor)
  • Provide asset access to partners
  • Distribute assets to multiple locations at one time
  • Cross-team collaboration
  • Share, review, and approve projects
  • Upload assets from multiple locations
  • Reuse/repurpose assets
  • Share assets with partners or clients

Trends driving the need for Digital Asset Management

  • A growing number of digital marketing agencies
  • Greater demand for global strategy
  • Increased need for deep technical knowledge


  • More software services are available for content creation
  • More connection between online and offline events

A DAM system is a necessity for any agency who wants to stay competitve, efficient, and focused on being creative. What are you waiting for? Get DAM and spend less time finding, organizing, and sharing your digital assets and more time solving your clients' problems.

Recommended Content for Agencies

digital asset management for agencies webinar
digital asset management for agencies resource
Next step: See a demo