With consumer packaged goods, shelf placement is incredibly important. The same is true of your digital assets, which need to be placed on your “virtual shelf” in a well-organized manner that makes it easy for team members to find the assets they need, when they need them, in an instant.
Cloud-based digital asset management (DAM) software, like the Widen Media Collective, is proficient at organizing assets, as well as helping teams become more effective in creating, managing, sharing, archiving and analyzing large volumes of digital assets — all from one central location. With digital asset management, you can expect to reduce costs, speed time to market and connect with your audience through social media, live events, ad campaigns and more.
A digital asset management system offers an immense amount of control over your digital assets — as well as product launches and marketing initiatives. Self-serve access can be granted, as necessary, to approved partners ensuring that assets are available 24/7.
DAM software is much more than the organization of digital assets. It’s also a powerful tool that can easily manage, share, analyze and track large quantities of assets — from one central repository. Digital asset management is instrumental to cohesive marketing initiatives, product launches and content management efforts.