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Digital Asset Management for
Healthcare Organizations

Secure your brand assets and support compliance with a cloud-based
digital asset management system from Widen.


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Why Digital Asset Management?

Just like all enterprises, healthcare organizations need to promote their brands — including clinics, hospitals and the doctors working in their practice — through marketing, content management and public relations efforts. These projects involve the use of thousands of digital assets, which need to be created, collected, managed, shared, archived and analyzed, making a digital asset management (DAM) system like the Widen Collective a necessity for long-term success.

Media Collective Search Results, Insights, and Dashboard

Control over your digital assets

DAM software brings all of your digital assets into one central, secure location, giving you an exceptional amount of structured control over assets. This allows organizations to easily adhere to the strict regulations placed on healthcare. Plus, a digital asset management system ensures the right assets are available to the right people in the right formats, 24/7.

  • Multiple brands, locations and initiatives
  • Product and service launches
  • Clinic and hospital openings or rebrands
  • Capture and distribute content from live events

 DAM software provides big benefits to
healthcare organizations

  • Manage collections of images, logos, audio and videos in one central library
  • Organize and segregate files with as much descriptive information as desired
  • Easily access and share files in the best format for print, web and social
  • Permission controlled access levels segmented by department and/or role
  • Report and track usage and activity for future budgeting, marketing planning and resource allocation
  • Web-based, password-protected site that's branded for your organization
  • Leverage assets across multiple channels for better ROI
  • Off-site media storage with unlimited scalability
  • Collaboration tools for routing and reviewing files
  • Infrastructure, hosting, technical support and upgrades handled by Widen
  • Unlimited service support of your DAM system
  • 24/7 access to your content via cloud-based DAM software-as-a-service (SaaS)

Other benefits of a digital asset management system:

  • Go to market faster
  • Cross-team collaboration
  • Streamlined efficiency and creative workflow
  • Better resource allocation (both time and labor)

Healthcare trends driving the need for DAM software

  • Social media influences on healthcare provider decisions
  • Increased mobile searches for health and medical information means mobile sites need to provide just as good of a user experience as their desktop counterparts
  • The power of informative, educational content marketing in patients’ healthcare decisions
  • Reputation management to oversee and rectify issues with online reviews

A digital asset management system is an instrumental tool that keeps healthcare organizations in control of their marketing, content management and public relations activities. With the Widen Collective, you can easily store, manage, share and track thousands of digital assets — from a central source of truth.
Plus, in-depth analytics make DAM software an even more valuable asset to healthcare organizations.

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