Digital Asset Management for Higher Education

Decentralize digital assets and get all departments on track with a cloud-based DAM system from Widen.

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Why Digital Asset Management?

It’s common for colleges and universities to have thousands of digital assets, including images, audio, video, print collateral, presentations, course materials, as well as institutional brand assets like logos and seals. A digital asset management (DAM) system, like the Widen Collective, brings all of these assets into one central location where they can be efficiently managed. Thanks to DAM, it’s possible to easily create, collect, share, archive and analyze your digital assets.

Since our digital asset management system is web-based (Software-as-a-Service or SaaS), you save on the hardware costs associated with on-premise DAM solutions.

Media Collective Search, Insights, and Dashboard

Control over all digital assets

A DAM system gives you exceptional control over digital assets — ensuring the right assets are available to the right people in the right formats, 24/7.

  • Multiple educational systems
  • Academic and sports team assets
  • Capture and distribute content from live events

 A digital asset management system delivers big benefits to higher education

  • Off-site media storage with unlimited scalability
  • Leverage assets across multiple channels for better ROI
  • Web-based, password-protected site that’s branded for your institution
  • Permission controlled access levels segmented by department and/or role
  • Unlimited service support of your DAM system
  • Report and track usage and activity for future budgeting and resource allocation
  • Easily access and share files in the best format for print, web and social
  • 24/7 access to your content via cloud-based DAM software-as-a-service (SaaS)
  • Infrastructure, hosting, technical support and upgrades handled by Widen

Other benefits of a digital asset management system

  • Go to market faster
  • Cross-team collaboration
  • Streamlined efficiency and creative workflow
  • Better resource allocation (both time and labor)

Higher education trends driving the need for DAM

  • Synchronous, real-time instruction facilitated by interactive tools and video conferencing
  • Gamification of learning that includes courses with game-like modules
  • Project-based learning, where students are involved with product creation

It’s clear that a digital asset management system does more than organize assets. It’s also a powerful tool that can easily store, manage, share and track thousands of digital assets —  from one central repository. In-depth analytics like asset and collection usage, combined with Google Analytics, make a DAM system even more valuable to higher education.

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