Hospitality and food service companies typically have large collections of digital assets, making cloud-based digital asset management (DAM) software like the Widen Collective a necessity. DAM software allows these organizations to easily create, collect, manage, share, archive and analyze thousands of digital assets — from one central source of truth.
A cloud-based DAM system makes it possible to collaborate on marketing materials with external partners while maintaining complete control. Self-serve access can be granted, as necessary, to approved partners ensuring the right assets are available to the right people in the right formats, 24/7.
Digital asset management software makes it possible for hospitality and food service companies to do much more than store digital assets. DAM software is a powerful tool that can easily manage, share, organize, analyze and track thousands of digital assets — from one central repository — while improving efficiency and brand consistency.