Digital Asset Management
for Hospitality and Food Service

Encourage global brand consistency, while centrally managing digital assets, with a cloud-based DAM system from Widen.

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Why Digital Asset Management?

Hospitality and food service companies typically have large collections of digital assets, making cloud-based digital asset management (DAM) software like the Widen Collective a necessity. DAM software allows these organizations to easily create, collect, manage, share, archive and analyze thousands of digital assets — from one central source of truth.

Media collective displays showing Insights, Search Results, and the Media Collective Dashboard

Control over digital assets

A cloud-based DAM system makes it possible to collaborate on marketing materials with external partners while maintaining complete control. Self-serve access can be granted, as necessary, to approved partners ensuring the right assets are available to the right people in the right formats, 24/7.

  • Multiple brands and locations
  • Product and service launches
  • Capture and distribute content from live events

 DAM software delivers big benefits to hospitality and food service companies

  • Easily access and share files in the best format for print, web and social
  • Permission controlled access levels segmented by department and/or role
  • Manage collections of digital assets including images, logos, audio and video from one central place
  • Add as much descriptive information and metadata as desired to maintain digital assets
  • Report and track usage and activity for future budgeting and resource allocation
  • Web-based, password-protected portal that’s branded for your institution
  • 24/7 access to your content via cloud-based DAM software-as-a-service (SaaS)
  • Leverage assets across multiple mediums for increased ROI
  • Collaboration tools for routing and reviewing files
  • Infrastructure, hosting, technical support and upgrades handled by Widen
  • Off-site media storage with unlimited scalability
  • Unlimited service support of your DAM system

Other benefits of digital asset management software:

  • Go to market faster
  • Cross-team collaboration
  • Streamlined efficiency and creative workflow
  • Better resource allocation (both time and labor)

Hospitality and food service trends driving the need for DAM solutions

  • Mobile devices have created a new era of personalized service in the hospitality industry, allowing guests to choose hotel room size, bed type, room temperature, mini bar contents and more
  • Cloud-based Software as a Service (SaaS) is replacing on-premise web servers
  • Community involvement is gaining traction in the restaurant industry, and social media plays a role in how events and initiatives are communicated
  • Mobile ordering is here, and voice ordering is coming to the restaurant industry

Digital asset management software makes it possible for hospitality and food service companies to do much more than store digital assets. DAM software is a powerful tool that can easily manage, share, organize, analyze and track thousands of digital assets — from one central repository — while improving efficiency and brand consistency.

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