As your nonprofit grows, so does your content. Digital assets become scattered across hard drives, file sharing tools, and emails. Eventually, you find yourself spending more time searching for files than focusing on the creative work that supports your organization's mission.
Further, you need to make it easy for volunteers and regional offices to localize content while keeping it on-brand.
Read on to see how these nonprofit organizations use our digital asset management (DAM) system the Widen CollectiveⓇ to maximize the use of their resources and encourage brand consistency.
Everyone can create professional, on-brand materials
All images and campaign assets are stored in the Collective and shared across the organization. Templates paired with approved photography enable local offices to customize campaign materials for their region while staying within the parameters of the brand.
Find the perfect asset
YMCA teams across England and Wales can go into the Collective, search for an asset, and then narrow down the search criteria with filters. This makes it easy to find a specific asset, like an image of a young adult doing a specific activity or in a specific mood.
Kent Scouts successfully rebranded in April 2018. The Collective made it less complex to sunset all old assets and logos. Plus, they now have control over the assets that represent their brand. “Our membership of over 5,000 adult volunteers can easily access the files they need when they want them, helping to improve the quality of resources produced and the public perception of Scouting,” said Simon Corrigan, Kent Scouts' Digital Media Manager.
The press, parents, and leaders can find what they need
With a fully-fledged digital library that’s organized and searchable, people can quickly find the assets they need. Conversions on the fly provide assets that suit a wide range of uses and resolutions.
Multiple ways to search for assets
The American Society for Quality (ASQ) manages their art, photography, videos, and other assets in the Collective. Users can find those assets via saved searches, collections, categories, or portals.
Their marketing team created a portal that houses brand guidelines, logos, photography, email signatures, and templates. This resource can be shared via a link, which gives staff easy access to the assets they need to represent the ASQ brand.
“Our membership of over 5,000 adult volunteers can easily access the files they need when they want them, helping to improve the quality of resources produced and the public perception of Scouting.”