Professional sports teams and organizations

How are sports teams using digital asset management?

Capture the excitement of gameday and use it across your communications

Before the players even enter the stadium your photographers are there – ready to capture all of the day’s activity. Those photographs will be used to connect with fans, promote partnerships, and highlight big plays in the media.

Gameday photography isn’t just used in the hours and days after the game. It lives on throughout the season...and 150 plus years into the future. Digital asset management (DAM) helps you organize, find, share, and track digital assets like photographs across their entire lifecycle.

Read on to see how these professional sports organizations use the Widen Collective^® to find the right imagery for every story and grow their brand.

DAM software for sports teams abstract graphic

The Houston Texans manage their imagery with DAM to tell the perfect story

Use assets that support the brand
The Collective makes it easy for everyone in the Texans organization to follow their brand standards. All assets stored in the DAM are current, on-brand, and available in formats that are useful for everyone. Plus, the governance structure allows them to control what assets each user is able to access.

Coaches can pick from a collection of photographs to use in their powerpoints
Players can share their big play on social media
Partners can build a connection between the Texans and their brand
The press can use their photographs in their reporting
Designers and marketers can create compelling content

Find assets quickly
After each game the photos are uploaded in the DAM system and Texan staff populate metadata fields for each image. This metadata allows users to search and filter results by specific criteria, like uniform color, a player, or opposing team. With this self-service access, users are able to find and download what they need, when they need it.

Houston Astros centralize digital assets to improve access

Close to real-time workflow
Before the Collective, the Astros’ marketing team spent a lot of time responding to calls and emails for assets. With the Collective, they are able to distribute imagery across the organization, as fast as possible.

Track asset usage to inform photography investments
The Astros use the Insights tools in the Collective to monitor asset activity. This data helps them understand what kind of imagery their users need, and when it makes sense to hire additional photographers.

“People are downloading things immediately. They know where it’s at. They are used to the system. And adoption was quick and easy, it took no time at all.”

Zach Tarrant

Team photographer at the Houston Texans

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