Digital Asset Management for Sports Teams

Connect with press and revenue opportunities, while organizing your digital assets, with a cloud-based DAM system from Widen.


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Why Digital Asset Management?

Connecting with media, fostering marketing opportunities and growing revenue are critical tasks for any sports team or league. Sports organizations also need a centralized location to create, collect, manage, share, archive and analyze assets. A digital asset management (DAM) system, like the Widen Collective, makes all of this possible and manageable.

Media Collective Search, Insights, and Dashboard

Control over your digital assets

A DAM system gives you exceptional control over digital assets — and ensures the right assets are available to the right people in the right formats, 24/7.

  • Multiple brands and teams
  • Product and service launches
  • Capture and distribute content from live events

 Digital asset management delivers strong benefits to sports teams and leagues

  • Upload share, and distribute game-day photos in real time
  • Easily access and share files in the best format for print, web and social
  • Control user permissions, uphold property rights and protect assets
  • 24/7 access to your content via cloud-based DAM software-as-a-service (SaaS)
  • Leverage assets across multiple channels for better ROI
  • Provide access to new online channels in a more efficient and effective manner
  • Report and track usage and activity for future budgeting and resource allocation
  • Allow authorized partners, press and vendors access to the assets they need
  • Infrastructure, hosting, technical support and upgrades handled by Widen
  • Unlimited service support of your DAM system

Other benefits of a DAM system

  • Go to market faster
  • Cross-team collaboration
  • Streamlined efficiency and creative workflow
  • Better resource allocation (both time and labor)

Trends with sports teams and leagues driving the need for a DAM system

  • Because of mobile devices, sports fans expect to be connected to their teams anytime, anywhere
  • Big data is changing the game of basketball, including how it’s played
  • Sales opportunities driven by sponsorship, social media and die-hard fans
  • The globalization of hometown teams into new markets, spurred on by mobile and social media

Digital asset management has become a must-have for sports teams and leagues because it can easily store, manage, share, track and analyze thousands of digital assets — from one central, well-organized place.

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