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See why over one million professionals around the world rely on Widen



One hub for all your brand and product content

Bring content together

Improve operational efficiencies by creating a central source of truth for product and brand content

Send it anywhere

Grow revenue by quickly supporting additional sales channels, products, and markets

Accelerate your workflows

Go to market faster with automated workflows at every step of the content lifecycle

Product data in interface


Send product data to a user-friendly interface to provide role-based access across your business.

Import product specs from an upstream ERP or PLM system

Lock down fields to ensure accurate data

Set up permissions to control access to the Entries app, channel exports, and data imports

Filter the master product list by type or attribute

Copy related assets and pricing information

Content management

Organize what customers will read, see, and hear about your products in one view.

Add product descriptions, feature lists, and other marketing copy with a rich-text editor

Assign products to their correct brand, region, and product type

Associate assets to products, from existing assets in the DAM platform or new assets

Email notification setup screen


Use do-it-yourself automation with custom triggers and variables to notify users at every step of the product content lifecycle.

Notify copywriters when products are ready for descriptions and other copy

Notify brand managers or legal personnel when copy is ready for review

Product content screen

Product content delivery

Syndicate product data to e-commerce, print publishers, websites, and other channels.

Configure a channel to only include products in a specific set of product types or region

Identify products that are missing information or need approval

Export data to Productsup for syndication to digital marketplaces

Send dealers new products ready for distribution

Enterprise DAM Solutions Demo Slide One

Video and image management

Upload, download, preview, tag, clip, transcode, share, embed, publish, and analyze your image and video files.

DAM System Demo Slide Two

Brand Portals

Share groups of brand assets for viewing and downloading via custom portals.

DAM System Demo Slide Three


Connect DAM to your other systems with our WordPress, Drupal, Sitecore, Salesforce, and Adobe Creative Cloud integrations. Or use Widen’s API.

DAM Solutions Slide Four

Lifecycle and rights management

Manage version control, expire assets, and attach documents across the entire content lifecycle.

Digital Asset Management Demo Slide Five


Manage asset workflow and keep your teams on track with project review and approval tools.

Enterprise DAM Solutions Demo Slide Six


Dive deep into asset data to track where and how assets are being used, and which content is performing successfully.

Digital Asset Management Demo Slide Seven

Asset archive

Keep a historical reference of your content assets and manage them at a lower cost.

Digital Asset Management Demo Slide Eight

Access control

Use granular roles and permissions to control who has access to your assets and what they can do with them.

Digital Asset Management Demo Slide Nine

Site branding

House your brand story and make the DAM site your own using your logo, color scheme and graphics.

DAM System Demo Slide Ten

Print on-demand

Place content assets directly into templates and localize your branding via print on-demand providers.

Kate Bennewitz
“Widen has helped us serve an international market by being a tool that communicates. It's allowed for more open communications, which helps our markets grow.”
Kate Bennewitz

Product Marketing Manager