Send product data to the Widen Collective® to provide role-based access across your business.
Import product specs from an upstream ERP or PLM system
Lock down fields to ensure accurate data
Set up permissions to control access to the Entries app, channel exports, and data imports
Filter the master product list by type or attribute
Organize what customers will read, see, and hear about your products in one view.
Add product descriptions, feature lists, and other marketing copy with a rich-text editor
Assign products to their correct brand, region, and product type
Associate assets to products, from existing assets in the DAM platform or new assets
Enrich products at the parent level to cascade those values to all of its variants
Use do-it-yourself automation with custom triggers and variables to notify users at every step of the product content lifecycle.
Notify copywriters when products are ready for descriptions and other copy
Notify creative managers to kick-off new digital asset creation
Notify brand managers or legal personnel when copy is ready for review
Syndicate product data to e-commerce, print publishers, websites, and other channels.
Configure a channel to only include products in a specific set of product types or region
Identify products that are missing information or need approval
Export data to Productsup for syndication to digital marketplaces
Send dealers new products ready for distribution