Mastering the Omnichannel Customer Experience

Building an omnichannel presence has become the ultimate goal for online retailers. The objective is to provide a seamless, personalised experience across any device, app, or location where a customer chooses to shop — boosting brand recognition and loyalty. 

On Wednesday 21st April, we’re teaming with Internet Retailing to explore how brands like New Balance and Fanatics have mastered the art of omnichannel retailing.  

We’ll delve into how each of these brands use digital asset management (DAM) and product information management (PIM) solutions to support the brand experience they’re known for today.

In this session you’ll learn:

• How New Balance creates a cohesive brand experience across multiple channels
• How Fanatics streamlined their marketing operations to  transform their customer experience
• How DAM and PIM solutions can support a scalable, effective digital commerce strategy