This infographic reveals research from the 2017 In-House Creative Industry Report. Research shows that creative teams are growing and expected to be more self-sufficient — whether they work remotely, in an office, or off site.
How to streamline your creative operations with improved workflow
Managing the creative process is more complicated than ever before. Thanks to decentralized teams, undocumented project feedback, and tools like email that make it cumbersome to set up repeatable processes, each project seems ad hoc and time consuming.
Yet research shows that creative teams are growing and expected to be more self-sufficient — whether they work remotely, in an office, or off site. According to the 2017 In-House Creative Industry Report1:
[57% of creative teams are responsible for creative design production capabilities, 39% do creative development or conceptual work, and 4% are responsible for pure production like edits, revisions, and templated work.]
Not only are creative teams growing, but creative leads are responsible for more external resources1.
Creative teams wear many different hats.
Creative leads are responsible for:
Team members are trying to:
While creative teams are responsible for a heavy load of work, they don’t always have the support they need.
[37% of full-time teams increased in size from 2015 to 2016, and 36% plan to increase their full-time staff in 2017.2]
While 74% of creative teams are using a project management software and 75% have an assigned system administrator1, what we realized is common project management tools aren’t solving the creative problem; those tools weren’t designed with teamwork, sharing, and productivity at their core.
Creative teams experience a variety of problems, even with dedicated project management tools.
So how can you make sure everything gets done if you don’t have the tools you need to make it happen?
Streamline project collaboration, review, and approval with Widen Workflow
Workflow is a collaboration, proofing, and work management tool that streamlines creative chaos with a standardized review and approval process.2 Everyone gets a bird’s-eye view of project stats in real time.
So if you’re tired of managing the entire creative process without the tools or processes you need, now you can prioritize, collaborate, set reasonable deadlines, and track project progress all in the same place.
Watch a demo of Workflow today to learn how your marketing, product, and creative teams can be more efficient, more effective, and happier in their work.